Marketings Operations Executive

4 days ago

Jakarta, Jakarta, Indonesia VisionTech Pte. Ltd Full time $1,000,000 - $2,000,000 per year

VisionGroup is looking for a Marketing Operations Executive who can own our email campaigns, data, and marketing systems. You'll run lead-generating email campaigns, turn data into actionable insights, and help evolve our CRM and tool stack so Marketing and Sales have clean, reliable information to grow revenue.

Key Responsibilities:

Campaign Execution & Lead Generation

  • Plan, build, and execute email campaigns and nurture flows (product education, events, launches, partner campaigns).
  • Manage audience segmentation, personalisation, and basic A/B tests (subject lines, CTAs, send times).
  • Track and report performance (opens, CTR, conversion, unsubscribe, bounce) and recommend improvements.
  • Maintain list hygiene and follow email deliverability and compliance best practices.

Analytics & Insights (Google & Beyond)

  • Use Google Analytics (and GA4) to understand website, landing page, and campaign performance.
  • Set up and interpret key metrics like traffic sources, event tracking, conversions, and funnel drop-offs.
  • Combine Google Analytics data with email/CRM data to derive end-to-end campaign insights.
  • Build simple, clear dashboards and reports (in Sheets, Data Studio/Looker Studio, or similar) to support decision-making.

CRM & Data Management

  • Maintain accurate contact, account, and opportunity data in the CRM (e.g., lifecycle stages, lead source, campaign tags).
  • Work with Marketing and Sales to define useful fields and data structures for better lead and pipeline tracking.
  • Support lead routing, scoring updates, and basic automation rules to improve follow-up and qualification.
  • Run regular data hygiene checks (deduplication, standardisation, removing bad/old data).

Tools, Integrations & 3rd-Party Exploration

  • Explore and evaluate 3rd-party tools (forms, enrichment, analytics, landing page builders, etc.) to support growth.
  • Understand at a high level how tools connect via integrations or APIs (no coding required) and what data should flow where.
  • Work with developers to translate business needs into clear integration requirements (fields, events, triggers, reports).
  • Document tool usage, workflows, and best practices so the team can use them consistently.

Marketing Operations & Process

  • Help document and improve standard operating procedures for campaigns, reporting, and lead handoff.
  • Collaborate closely with Sales to ensure leads are followed up, tracked, and measured through to pipeline and revenue.
  • Support monthly/quarterly reviews with structured reports and commentary.

Requirements:

  • 1–4 years of experience in marketing operations, digital marketing, or a related role (internships accepted with strong aptitude).
  • Hands-on experience with at least one email marketing platform (e.g., ActiveCampaign, HubSpot, Mailchimp, Klaviyo, etc.).
  • Comfortable using Google Analytics and spreadsheets to analyse data and build basic dashboards.
  • Familiarity with CRM systems (e.g., HubSpot, Salesforce, Zoho, or similar).
  • Strong attention to detail, especially with numbers and data fields.
  • Good written communication skills and ability to translate data into clear recommendations.
  • Curious, structured, and comfortable learning new tools and systems quickly.

Language:

Proficient in English (verbal & written)

Nice-to-Have:

  • Experience in B2B, SaaS, or AI/tech marketing.
  • Exposure to marketing automation, UTM tracking, or simple attribution models.

Benefits:

  • Annual leave, medical and dental benefits
  • Basic salary and performance incentive

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