Retail Marketing Manager

6 days ago


Balikpapan, East Kalimantan, Indonesia Intrias Mandiri Sejati Full time 120,000,000 - 240,000,000 per year

Job Description:

We are seeking a dynamic and results-oriented Regional Business Head to lead our smartphone retail operations across a designated region. Reporting to the Global VP of Retail, you will drive revenue growth, optimize market penetration, and foster strategic partnerships in the competitive smartphone ecosystem. This role demands a blend of commercial acumen, operational excellence, and innovative thinking to capitalize on emerging trends like 5G adoption, sustainable tech, and e-commerce integration.

Key Responsibilities:

  • Strategic Leadership
    : Develop and execute regional business strategies to achieve sales targets, market share goals, and profitability metrics. Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities.
  • Team Management
    : Build, mentor, and lead a high-performing team of sales managers, store leads, and support staff. Conduct performance reviews, foster a culture of accountability, and drive talent development.
  • Sales and Revenue Optimization
    : Oversee retail channels (physical stores, online platforms, and partnerships) to maximize smartphone sales volumes. Negotiate with key vendors (e.g., Apple, Samsung) and distributors for favorable terms.
  • Operational Excellence
    : Ensure seamless supply chain management, inventory control, and compliance with regional regulations. Implement best practices for customer experience, including in-store demos and after-sales support.
  • Financial Oversight
    : Prepare and manage regional budgets, P&L statements, and forecasting. Identify cost-saving initiatives without compromising quality.
  • Stakeholder Engagement
    : Collaborate with cross-functional teams (marketing, finance, product) and external partners to launch new product lines and promotional campaigns.
  • Performance Metrics
    : Track KPIs such as same-store sales growth, customer acquisition cost, and Net Promoter Score (NPS). Report quarterly insights to senior leadership.

Qualifications:

Education and Experience:

  • Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
  • 5 years of progressive experience in retail management, with at least 3 years in consumer electronics or smartphone retail.
  • Proven track record of leading regional teams to exceed sales targets in a fast-paced, high-volume environment.

Skills and Competencies:

  • Leadership and Communication
    : Exceptional ability to inspire teams, influence stakeholders, and present complex data to C-suite executives.
  • Commercial Expertise
    : Deep knowledge of smartphone market dynamics, supply chain logistics, and digital retail tools (e.g., CRM systems like Salesforce).
  • Analytical Mindset
    : Proficiency in data analytics tools (e.g., Tableau, Google Analytics) for forecasting and performance tracking.
  • Adaptability
    : Comfortable navigating multicultural teams and regulatory landscapes across multiple countries.
  • Technical Savvy
    : Familiarity with e-commerce platforms, POS systems, and emerging tech like AI-driven personalization.


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