Brand Marketing Analyst

7 days ago

Surabaya, East Java, Indonesia PT. Karya Nuansa Bahagia Full time 3,000,000 - 6,000,000 per year

Key Responsibilities

  • Customer Data Input & Analysis: Support the marketing team by managing data input, organizing customer information, and assisting in the analysis of customer trends to uncover strategic opportunities.

  • ⁠B2B Lead Generation (Outbound): Identify and approach potential B2B leads through outbound methods, including direct outreach via Instagram DM and other relevant channels, to build lead pipelines.

  • ⁠Content Planning: Assist in developing content strategies and calendars to support new brand development initiatives.

  • ⁠Growth Performance Tracking: Monitor and update internal dashboards on B2B and B2C growth metrics across all active campaigns and sales channels.

  • ⁠Marketplace Revenue Management: Support day-to-day operations and performance tracking of our new brand across online marketplaces.

  • ⁠Market & Competitor Research : Conduct in-depth 4P analysis and competitor research to inform brand positioning, pricing, and go-to-market strategy.

  • ⁠Marketing Campaign Support: Help plan and analyze marketing campaigns by compiling performance decks and generating insights from campaign results.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field

  • ⁠1–3 years of experience in marketing analysis, branding, or campaign support

  • ⁠Strong analytical skills with the ability to turn data into actionable insights

  • ⁠Proficient in Excel/Google Sheets and familiar with basic marketing tools (e.g., Google Analytics, Meta Ads)

  • ⁠Creative thinker with a good understanding of branding, content, and consumer behavior

  • ⁠Strong attention to detail and effective communication in cross-functional teams

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