Social Media Marketing Specialist

5 days ago

Jakarta, Jakarta, Indonesia BIOTA Smart Home Full time

*Placement for : PT. Cipta Gandaria (Clubhouse)

*Instagram :

To build and execute Clubhouse's marketing and content strategy, growing brand awareness, engaging the community, and driving bookings (courts, coaching, events, and F&B).

Requirements


•
Experience managing social media for lifestyle, sports, or F&B brands.


• Strong content creation skills (photography, video editing, Canva/Adobe tools).


• Comfortable with paid ads (Facebook Ads Manager, Google Ads).


• Passionate about sports/fitness/lifestyle (padel interest = huge plus).


• Strong communication in English + Bahasa.

Key Responsibilities

  1. Content Creation & Management


• Plan and produce content for Instagram, TikTok, LinkedIn, and WhatsApp campaigns.


• Create engaging visuals, reels, carousels, and copywriting aligned with Clubhouse's premium-lifestyle positioning.


• Manage a consistent posting schedule (e.g., 4–6 posts/week + daily stories).

  1. Community Engagement


• Respond to comments, DMs, and inquiries in a timely and professional manner.


• Build and moderate WhatsApp/Telegram community groups (Reclub, Intense Partner).


• Collaborate with coaches and members to feature authentic stories and testimonials.

  1. Campaigns & Lead Generation


• Design and execute campaigns for monthly bookings, events, and coaching programs.


• Coordinate influencer/KOL partnerships, track ROI, and manage brand ambassadors.


• Run paid ads (Meta Ads, Google Ads) with clear KPIs: bookings, sign-ups, engagement.

  1. Analytics & Reporting


• Track metrics (reach, engagement, leads, conversions).


• Prepare monthly marketing reports with recommendations.


• Test and optimize creatives and formats for better performance.

  1. Brand & Partnerships


• Ensure Clubhouse visuals and voice are consistent across all touchpoints.


• Support Reiner (partnerships) by amplifying sponsor/F&B tenant activations on social media.


• Work closely with ops team to promote on-site activities, events, and launches.

⸻

KPIs (Key Performance Indicators)


• Social media growth (followers, reach, engagement rate).


• Leads generated for coaching & monthly bookings.


• Event sign-ups and attendance.


• ROI on paid campaigns.


• Community satisfaction/engagement in digital channels.

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