Social Media Manager

2 weeks ago

Jakarta, Jakarta, Indonesia PT Sant Group Indonesia Full time 80,000,000 - 120,000,000 per year

FOR CRUSITA & AOERA PARFUM

Kualifikasi

  • Minimal 3-5 tahun pengalaman sebagai Social Media Manager di beauty industry.
  • Memahami tren kecantikan, perilaku konsumen, serta produk seperti skincare, makeup, dan haircare untuk menyusun campaign yang relevan.
  • Memahami karakteristik berbagai platform (Instagram, TikTok, X/Twitter, dsb).
  • Kuat dalam storytelling dan branding, serta memiliki selera visual yang sesuai dengan brand.
  • Mampu mengelola produksi konten (photoshoot/video shoot) dari awal hingga akhir.
  • Memiliki kemampuan komunikasi, leadership, dan manajemen proyek yang baik.
  • Terbiasa menggunakan tools analitik (Meta, TikTok Analytics, dll)
  • Memiliki basic editing skill (Photoshop, Adobe Illustrator, Canva, Capcut)
  • Personal traits: cepat berdaptasi, memiliki kemampuan komunikasi yang sangat baik, memiliki interest dan passion yang tinggi terhadap beauty industry

Tanggung Jawab

  • Menyusun strategi social media secara menyeluruh yang selaras dengan campaign, branding, dan tujuan marketing perusahaan.
  • Merancang campaign digital, mendelegasikan eksekusi campaign ke tim sosial media dan penyelarasan team lintas divisi.
  • Menyusun kalender konten mingguan dan campaign plan yang terintegrasi dengan channel marketing yang lainnya.
  • Memastikan tone of voice, copywriting, visual, dan pesan brand konsisten di semua platform sosial media.
  • Bekerja sama dengan tim desain, konten, dan performance marketing untuk menyelaraskan output dengan objective masing-masing campaign.
  • Memimpin proses produksi konten, termasuk photoshoot/video shoot, mulai dari konsep kreatif, rundown, hingga koordinasi talent dan crew.
  • Mengawasi timeline, quality control, dan efektivitas output konten (reels, feed, stories, TikTok, dsb).
  • Mengukur performa konten dan campaign menggunakan data analytics dan social listening tools.
  • Membuat laporan rutin dan rekomendasi perbaikan berdasarkan insight performa sosial media.
  • Membina dan mengembangkan anggota tim social media.
  • Menjadi penghubung antara social media team dan tim lainnya (KOL, CRM, ads, ecommerce).
  • Berkolaborasi dengan vendor (photographer, videographer, stylist, KOL, dll) untuk kebutuhan creative media sosial serta memiliki taste yang sejalan dengan brand.

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