Marketing Supervisor
1 week ago
Qualifications:
- Bachelor's degree in Marketing, Communications, Management, or related field.
- Minimum 3 years' experience in marketing, brand, or campaign management (preferably F&B/retail).
- Strong market analysis and consumer insight skills.
- Experienced in planning, executing, and evaluating online/offline marketing activities.
- Able to lead teams and coordinate with cross-functional departments.
- Good understanding of brand communication, CRM, and digital marketing.
- Proficient with digital marketing & analytics tools (Meta Business Suite, Google Analytics, CRM).
- Strong communication, presentation, and negotiation skills.
- Creative, proactive, and strong in problem-solving and decision-making.
Job Description
- Develop and execute annual marketing strategies to grow brand awareness and sales.
- Plan, supervise, and evaluate promotional, seasonal, and product launch campaigns.
- Analyze market trends, customer behavior, and outlet performance to identify growth opportunities.
- Manage CRM initiatives and loyalty programs to increase customer retention.
- Collaborate with operations, creative, and digital teams to ensure consistent brand communication.
- Manage marketing budgets and ensure cost-effective campaign performance (ROI).
- Lead and mentor the marketing team in daily activities.
- Build partnerships with vendors, media partners, and KOLs/influencers.
- Ensure all promotional materials comply with brand guidelines.
- Analyze campaign results and provide regular reports to management.
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