Marketing Supervisor

4 days ago

West Jakarta Jakarta, Indonesia PT Pesona Boga Abadi Full time

Marketing Supervisor — Potteria Group

Job Description

Potteria is looking for a Marketing Supervisor to drive key initiatives that accelerate our business growth, strengthen profitability, and support our expansion journey across brands and cities.

This role requires someone who's both a strategic thinker and an execution powerhouse — able to turn insights into real impact on revenue, operations, and customer experience.

Key Responsibilities

  • Lead company-wide growth goals (OKRs): take ownership of Potteria's targets related to revenue, profitability, and brand expansion.
  • Identify growth opportunities: analyze customer behavior, market trends, and business data to find high-impact levers for growth.
  • Design and execute Go-To-Market (GTM) plans: for new menu launches, outlet openings, brand extensions, or promotional campaigns.
  • Develop and iterate growth strategies: covering pricing, product positioning, marketing promotions, and sales optimization.
  • Validate initiatives with data: run structured experiments and performance analyses (A/B testing, cohort tracking, etc.) to ensure measurable results.
  • Work cross-functionally: collaborate closely with Operations, Marketing, Finance, and BI teams to align strategy and execution.
  • Translate data into action: turn complex reports into actionable insights that guide leadership decisions.
  • Be hands-on: execute with speed, adapt quickly, and focus on impact — no ivory tower strategy here.

Requirements

  • 3+ years experience in growth strategy, business operations, or product marketing — ideally within F&B, retail, or consumer-focused industries.
  • Strong background in business strategy, market expansion, or pricing and product strategy.
  • Proven ability to perform financial analysis, revenue modeling, and evaluate unit economics (COGS, profit margin, etc.).
  • Highly data-driven with strong analytical and decision-making skills.
  • Comfortable leading projects end-to-end — from strategy to hands-on execution — in a fast-paced, evolving environment.
  • Excellent communication and presentation skills in both English and Bahasa.
  • Experience with multi-outlet operations, delivery platforms (GrabFood, GoFood), or brand development.

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