com-Intergrated Marketing Lead-Indonesia

4 days ago

Jakarta, Jakarta, Indonesia Alibaba Full time

Basic Infomation

Department:

Alibaba Group

Degree:

Bachelor

Work Experience:

3 year

Job Description

1、Design and implement integrated, scalable and leverageable online/offline marketing campaigns which aligned with business targets and liaise with internal sale teams to help generate quality leads of B2B service.
2、Conduct market research, data analysis to explore market demand and make prospective integrated marketing strategy to effectively promote the launching of the project.
3、Develop BD partnership from local eco-system. Integrate internal resources to approach to targeted audience to maximize brand impact and business results.
4、Develop partnership from Alibaba Group. Integrate and Alibaba Group's internal and external resources to maximize brand impact and business results. Effective and comprehensive cross-department coordination with PR/ Marketing/ Products/Industry/ Operation teams to ensure the smooth and innovative landing of the marketing initiatives.
5、Measure and report performance of all event marketing campaigns, and assess against goals (ROI and KPI).
6、Build up top seller community to be platform success cases for branding purposes and client lecturers for greater marketing influence.
7、 Execute and coordinate large-scale offline key events with agencies and local vendor partners.

Position Requirement

1、3+ years of integrated marketing making and implementing work experience as an integrated marketing role, preferably from e-Commerce or Internet companies. Experience in b2b business marketing is a plus.
2、Ability to use strategic and systematical thinking to transform business strategy to marketing initiatives, use closed-loop marketing strategy to maximize brand awareness as well as achieve business targets.
3、Being an expert in integrating resources, create strong relationship with and Alibaba Group's PR and marketing teams.
4、Capability of numerical thinking, able to analyze the ROI based on total input and delivery timely.
5、 Capability of planning, managing and executing large-scale event project independently.
6、Ability to manage ambiguity by coping with uncertainty and risk, as well as adapting to change. Altruistic because helping others to succeed is helping ourselves.
7、High proficiency and excellent communication skills in written and oral English. Mandarin Chinese language is a plus.

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