Product Manager • Engagement

WE PROVIDE RE-LOCATION SUPPORT TO VIETNAM FOR THIS ROLE

Shape The Future of Global Health, from Vietnam

At Elfie, we're not just building a health tracking app. We're changing how people manage their health worldwide. If you're looking for a mission with global reach, real impact, and a team that scales fast and learns even faster, you've just found your next move.

We provide relocation support to Vietnam for expats, and a seat at the table of one of Asia's most exciting mobile health-tech companies.

Curious to learn more about our team, culture, and what it's like to relocate to Vietnam?
Click here to find out more on our careers page

About The Role

The Product Manager will design habit-forming experiences that keep users engaged and returning to Elfie daily. From streaks and nudges to gamified rewards, you'll build the core systems that turn health tracking into a rewarding routine-blending behavioral science, emotional design, and data-driven insights to drive long-term habits.

What You'll Get

• Relocation Support - We handle the move, financially and practically
• Permanent Global Contract - With a seriously competitive salary
• Private Healthcare - From day one
• Top-Tier Tech Setup - Brand new MacBook + full onboarding kit
• Career Growth Framework - Clear, personalised, and fast-moving
• Bonus Scheme - Performance-related, quarterly paid
• 14 Days PTO + Public Holidays - Real time off
• Hybrid Working - 3 days in the office per week
• Refreshments - Free Lunch and Dinner every day for you to enjoy

What You'll Do

• Own and evolve Elfie's user engagement strategy across onboarding, mid-game, and long-term retention to build lasting behavior change
• Design and optimize behavioral product loops such as streaks, coin economy, challenges, and milestone rewards to drive habit formation and motivation
• Integrate personalized in-app communications (notifications, banners, pop-ups) into the user journey in ways that prompt action without overwhelming users
• Collaborate with behavioral scientists, designers, engineers, and content teams to transform evidence-based insights into intuitive, engaging product experiences
• Use data, user feedback, and A/B testing to understand what drives behavior and continuously improve product outcomes
• Build scalable engagement systems with reusable frameworks and logic that can adapt across features, segments, and markets
• Define and track key engagement metrics to guide decisions, measure impact, and prioritize product improvements
• Champion a user-first mindset, ensuring every engagement mechanism is grounded in empathy, science, and sustainable health improvement

What You'll Need

Product management experience

• 5+ years of experience in mobile product management, with a focus on user engagement and retention
• 3+ years managing B2C products at scale (500,000+ MAU), ideally in consumer health, education, or lifestyle apps
• Proven ability to drive end-to-end product development- from idea to launch, iteration, and optimization

Gamification and behavior design expertise

• Experience designing habit-forming features (e.g., streaks, badges, lotteries, or reward systems)
• Strong understanding of behavioral psychology, motivational design, or consumer engagement frameworks
• Bonus: background in wellness, digital health, or mobile games

User-centered design and experimentation

• Proficient in Figma for wireframing and collaborating on user flows and journeys
• Familiar with mobile UX best practices for daily routines, feedback loops, and micro-interactions
• Experienced in designing, running, and analyzing A/B tests and product experiments

Data-driven product thinking

• Skilled at interpreting engagement funnels, retention curves, and behavioral data
• Comfortable using tools like Mixpanel, Amplitude, or Looker to inform and validate product decisions
• Able to define, track, and optimize product KPIs (D1, D7, D30, streak adherence, etc.)

Collaboration and communication

• Excellent English communication skills for cross-functional and global team alignment
• Strong project ownership with the ability to independently manage priorities and influence stakeholders

Education

• Bachelor's degree in Product, Business, Psychology, Engineering, or a related field is a plus

Why Join Elfie?

We're a global start-up that is mission-led, and fiercely product-driven. 

We're building something that improves lives - and we're doing it with a culture of trust, freedom, and high performance.

About Elfie

Elfie is the first completely free, gamified mobile app that rewards users for managing their health. Our goal? To become the world's largest self-reported medical record platform — across all therapeutic areas.

We operate in 10+ countries today, with plans to expand into 15 by the end of 2025.

Try Elfie for yourself by downloading it on the app store.

What Now?

Apply today for immediate consideration Got someone in mind? We offer a referral reward if your recommendation is hired. Contact Talent Acquisition for more info