Senior Brand Marketing Specialist

6 days ago

Jakarta, Jakarta, Indonesia Bukalapak Full time 120,000,000 - 200,000,000 per year

Company Overview:

Bukalapak's mission is to provide a fair economy for all. We envision a tech-enabled economy where everyone from all walks of life has the options and opportunities to get more out of life, powered by our innovative online and offline platform. We do this because we believe people deserve equal opportunity to create better lives for themselves and their loved ones. Bukalapak is one of the largest e-commerce companies in Southeast Asia. Founded in 2010, it now has more than 100 million users with various physical and virtual products, including small kiosks and the e-commerce platform.

What does day-to-day look like?

  • Develop & Execute Brand Strategy, lead the development of brand strategies and 360° marketing campaigns (online & offline), including international initiatives such as NATGEO, ensuring consistent brand identity across all channels.
  • Cross-Functional & External Collaboration, partner with business teams and internal stakeholders, while managing agencies and vendors to ensure smooth execution of campaigns, content production, events, and strategic partnerships.
  • Content, Social, and Acquisition Marketing, oversee the creation of cross-platform content—including website assets, social media, search and social campaigns, and influencer collaborations—to drive brand awareness, engagement, and customer acquisition.
  • Market Insights & Competitive Analysis, conduct market research, competitive analysis, and financial/gap assessments, while building strong networks with key opinion leaders to identify trends, risks, and new opportunities for brand growth.
  • Performance & Budget Management, monitor campaign performance and provide data-driven recommendations for improvement, while managing the marketing budget efficiently to maximize ROI and support Retail Marketing needs.

What does amazing look like?

  • Bachelor's degree in Marketing, Digital Marketing, or Communications, or other related fields.
  • 2–4 years of experience in brand marketing, preferably in the media, publishing, or lifestyle sector. Proven ability to develop integrated marketing campaigns.
  • Strong capability in developing and executing international brand strategies and 360° marketing campaigns.
  • Proficient in social media management, content creation, and digital marketing across multiple platforms.
  • Skilled in conducting market research, competitor analysis, and deriving data-driven insights for decision-making.
  • Excellent in cross-functional collaboration, stakeholder communication, and delivering compelling brand storytelling.
  • Highly organized with strong project management skills, adaptability, and effective problem-solving abilities.

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