SociaL Media Specialist
3 days ago
Key Responsibilities
- Develop, implement, and manage social media strategies across Instagram, TikTok, Facebook, and other relevant platforms.
- Create high-quality content (photo, video, copywriting) aligned with brand guidelines and marketing goals.
- Plan and manage content calendars for consistent and timely posting.
- Monitor trends, competitors, and community interests to keep content fresh and relevant.
- Manage daily engagements: replies to comments, DMs, and inquiries.
- Track and analyze performance using insights and analytics tools for optimization.
- Collaborate with marketing, events to support campaigns and club activities.
- Produce on-site content during events, classes, and club happenings.
- Ensure brand consistency across all digital channels.
Requirements & Qualifications
- Minimum 2–3 years' experience in social media management, preferably within lifestyle, sports, hospitality, or entertainment industries.
- Strong understanding of social media platforms, algorithms, and best practices.
- Ability to create content independently (basic photography & videography skills required).
- Proficiency in editing tools (Canva, CapCut, Adobe Suite is a plus).
- Excellent English copywriting skills
- Basic understanding of website structure, SEO principles, and how social media integrates with website traffic and user journey.
- Ability to work on-site and capture live content during club activities.
- Creativity, strong visual sense, and passion for sports/fitness lifestyle.
- Good communication skills and ability to work in a fast-paced environment.
Job Type: Full-time
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