Social Media Specialist

6 days ago

Kuta Selatan, Indonesia Harmoni Bali Indonesia Full time 30,000,000 - 60,000,000 per year

We are seeking a highly creative & detail oriented Social Media Specialist to join our team. This role leads the creation, execution, and optimization of content across social media platforms to drive engagement, grow our online community and suport brand and marketing objectives. The ideal candidate is a creative storyteller, trend - aware strategiest, and community builder who can translate brand identity into compelling digital experiences.

Key Tasks:

  1. Develop and execute a comprehensive social media strategy aligned with brand identity and values.
  2. Plan monthly content calendars across different platforms.
  3. Collaborate with the creative team to produce engaging and brand-aligned content (images, videos, reels, stories, etc.).
  4. Strategically manage and optimize paid social media campaigns to support brand awareness, lead  generation, and conversion goals.
  5. Track key metrics such as engagement rate, follower growth, reach, website traffic from social, and  conversions from campaigns.
  6. Analyze content and campaign performance to identify what resonates with the audience and adjust strategies accordingly.
  7. Uphold brand guidelines, core values, and aesthetics in every piece of content shared.
  8. Schedule, publish, and manage posts using social media tools.
  9. Stay up to date with platform trends, tools, and best practices to keep our brand voice fresh and relevant.
  10. Monitor competitor activity and industry developments to keep our social presence competitive and innovative.

Requirements

  1. Bachelor's degree in Communications, Marketing, Digital Media, or related field.
  2. Minimum 2 years of experience in social media management, preferably in lifestyle, hospitality, property or creative industries.
  3. Proven experience in content planning, copywriting, and visual storytelling across platforms with a good  eye for aesthetics and brand consistency.
  4. Strong understanding of paid social media ads (Meta Ads Manager, LinkedIn Ads, etc.), including  campaign setup, budgeting, audience targeting, and reporting.
  5. Basic knowledge of Canva, CapCut, or the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) is an advantage.
  6. Strong photography and video editing sensibility is a plus.
  7. Self-driven, detail-oriented, and adaptable in a fast-paced environment.
  8. Excellent communication skills in English.

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