Social Media Specialist

7 days ago

Pondok Indah Office Tower lt Jl Sultan Iskandar Muda Jakarta Selatan DKI Jakarta Jakarta Indonesia Catalyst Full time 4,000,000 - 8,000,000 per year

At Catalyst, People are the heartbeat of our company. We believe that good quality people will have a positive impact on our business. We are looking for a skilled Social Media Specialist to join our growing team. If you are passionate about being part of the team, building & strengthen our social presence and working alongside teams in the industry across Marketing team. Let's join us

Job Description

  • Develop and execute creative, data-driven social media strategies across Instagram, TikTok, and YouTube.
  • Plan, create, and publish compelling content to support online and offline marketing campaigns.
  • Collaborate with internal teams (Campaign, Creative, and Production) to ensure consistent brand messaging across all touchpoints.
  • Actively participate in content production, including on-camera roles as host/creator, featuring both internal and external guests.
  • Lead and manage creator partnerships and brand collaborations to drive content innovation and reach.
  • Stay updated on emerging trends, viral content formats, and pop culture, and create "riding the wave" content to maintain brand relevance and timeliness.
  • Maintain content readiness and responsiveness over weekends (Saturday and Sunday) for timely content uploads and engagement.
  • Grow and manage social media communities, fostering meaningful conversations and customer interaction.
  • Analyze content performance, provide insights, and refine strategies based on platform analytics and KPIs.
  • Deliver regular performance reports (weekly & monthly) highlighting social media initiatives and digital marketing campaign outcomes to internal stakeholders.

Requirements

  • 3+ years of experience in Social Media or Digital Marketing, ideally within the watch, fashion, or luxury lifestyle sectors.
  • Strong knowledge and passion for horology and luxury fashion culture.
  • Proven ability to grow and manage brand social media accounts with measurable success.
  • Skilled in storytelling, visual design direction, video scripting, and trend identification.
  • Comfortable on-camera with experience in content creation and hosting.
  • Up-to-date with platform algorithms, best practices, and emerging digital trends.
  • Proactive and adaptable, able to create timely content and stand by for weekend uploads and social interactions.
  • Analytical mindset with the ability to translate metrics into actionable strategies.
  • Strong portfolio or case studies showcasing campaign success and content innovation.

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