Marketing Manager, Indonesia

Reports to:
VP of Revenue

Department:
B2B Marketing

About ELSA

ELSA is a leading innovator in English communication services, dedicated to transforming how people improve their English skills. Our flagship B2B solutions — ELSA Enterprise and ELSA Schools — leverage advanced AI to deliver personalized, real-time feedback on pronunciation, fluency, and communication effectiveness. ELSA empowers enterprises to enhance workplace communication and helps students build confidence and fluency through engaging, bite-sized learning experiences.

Our vision is to become the global leader in real-time, conversational English learning — empowering over 1.5 billion language learners worldwide to speak with confidence, be understood, and share their stories. Join our talented team using the power of AI and proprietary speech recognition technology to make a real impact.

Backed by top-tier VCs like
Google's Gradient Ventures
, Monk's Hill Ventures, and SOSV, we have offices in the U.S., Vietnam, Portugal, Indonesia, Brazil, and Japan.

Recognition includes:

• Top 4 Companies Using AI to Transform the World – Forbes
• Top 5 Best AI Apps – Research Sniper
• Top Edtech 150 – ASU+GSV
• Top 100 AI Companies – CB Insights

About the Role:

We're looking for a Marketing Manager to lead our Indonesia B2B marketing strategy and local marketing team, driving growth across enterprise and education segments.

This person will work closely with our Business Development and Marketing teams to develop and execute campaigns, while also managing a team of marketers and collaborators on the ground. The ideal candidate brings strong hands-on experience in B2B marketing and a demonstrated ability to lead teams, drive measurable results, and localize global strategies effectively.

Key Responsibilities

Strategic Leadership & Team Management

• Lead and manage the local marketing team in Indonesia, providing direction, support, and performance coaching.
• Build and grow a high-performing team aligned with ELSA's brand and business goals.
• Collaborate closely with the regional leadership to shape Indonesia's marketing roadmap.

B2B Marketing Execution

• Own and execute all B2B marketing efforts for Indonesia, focused on lead generation and brand awareness.
• Align with the Business Development team to support the sales pipeline and build strong enterprise/education partnerships.
• Plan and manage online/offline marketing campaigns across multiple channels, including Google Ads, Meta, LinkedIn, and others.
• Coordinate impactful webinars, workshops, and events for client engagement
• Manage PR activities, influencer partnerships, and social media to enhance brand presence
• Localize content and campaign assets to resonate with the Indonesian market
• Develop marketing collateral, landing pages, and lead magnets tailored to B2B prospects
• Launch and optimize email marketing campaigns in partnership with the global demand generation team

Analytics & Optimization

• Set KPIs and track campaign performance using
  HubSpot
  ,
  Google Analytics
  , and other analytics tools.
• Monitor, analyze, and optimize marketing performance to maximize ROI and lead conversion.
• Ensure marketing initiatives are aligned with global standards but optimized for local needs.

What We're Looking For

• 7+ years of experience in B2B marketing, with 2+ years managing a team
• Strong understanding of multi-channel marketing strategies, including SEM, paid social, content, email, events, PR, and organic growth
• Proven ability to lead, mentor, and grow high-performing teams
• Hands-on experience with HubSpot, Google Ads, social platforms, and performance analytics
• Excellent project management and stakeholder coordination skills
• Strong copywriting and storytelling skills in both English and Bahasa Indonesia
• Analytical mindset with experience using data to inform decisions and improve marketing outcomes
• Experience in a high-growth SaaS, EdTech, or startup environment is a plus
• Passion for education and a desire to drive real-world impact through technology

Why You'll Love Working at ELSA

• Be part of a mission-driven company revolutionizing English learning through AI.
• Lead and grow the local marketing team in one of ELSA's key regional markets.
• Collaborate with a diverse, international team
• Experience the energy and autonomy of a Silicon Valley-funded startup
• Opportunities for professional growth, leadership development, and strategic ownership
• Competitive salary and performance-based bonuses