Marketing Manager

7 days ago


Jakarta, Jakarta, Indonesia COTG INDONESIA (7COSIA) Full time 120,000,000 - 300,000,000 per year

Responsibilities

  • Develop and implement annual marketing strategies and budgets.
  • Build and strengthen brand positioning, image, and key messaging.
  • Conduct market research and competitor analysis to identify opportunities.
  • Plan and execute
    ATL (Above the Line)
    and
    BTL (Below the Line)
    marketing activities, including events, roadshows, and trade promotions.
  • Manage and optimize
    POSM (Point of Sales Materials)
    such as displays, posters, and in-store branding.
  • Collaborate with internal and external partners for
    co-branding or joint marketing projects
    .
  • Manage digital marketing and social media activities.
  • Coordinate with the sales team to develop effective promotional programs and activation plans.
  • Lead, coach, and evaluate the marketing team to achieve performance goals.

Qualifications

  • Minimum 5 years of experience in
    FMCG marketing
    (preferably in food, beverage, or snacks).
  • Strong creativity and understanding of both traditional and digital marketing.
  • Experience managing
    events, POSM, and brand collaborations
    .
  • Proficiency in
    Mandarin and Bahasa Indonesia
    is an advantage.
  • Highly result-oriented with strong leadership and execution skills.


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