Smartphone OS Marketing Specialist

5 days ago

Bekasi, West Java, Indonesia Transsion Indonesia Full time

Job Description :

Input of Local User Insights

  • Conduct in - depth research on local users' usage habits of smartphone software (such as functional preferences, operational pain points, scenario needs, etc.), regularly output user portrait analysis reports, and provide data support for the headquarters' marketing team in formulating strategies (for example: the demand intensity of African users for "data - saving mode" , and the feedback of South Asian users on "multitasking" and "long - battery - life management",etc).

  • Track local users' evaluations and preference choices for competing OS software, extract differentiated marketing opportunities, and help the headquarters highlight the core selling points of the products (for example, compare with local competitors to explore the advantages of our OS in "system design").

Capture of Social Hotspots and Trends

-Track local social trends, festivals, and cultural events to suggest OS-related marketing opportunities.

-Analyze social media trends to predict user focus and propose OS content topics.

Integration of Local Marketing Resources

-Build and manage partnerships with KOLs, offline channels, and media platforms to promote OS software.

-Coordinate HQ collaborations with local resources (e.g., KOL OS feature campaigns, offline OS upgrade activities).

Localization of Headquarters' Marketing Materials

-Translate and adapt HQ OS marketing materials to local language and culture, ensuring accuracy and cultural fit.

Training and Collaboration with Team

-Train local marketing and sales teams on OS smartphone product knowledge.

-Collect frontline user feedback on OS promotion, share with HQ, and support strategy optimization.

Bonus Point

-Has 2+ years working experience in marketing, such as IMC, social media management, etc

-Working experience in smartphone or other technology industry is preferred

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