Product Marketing Specialist
5 days ago
Job Description :
- Merancang dan mengimplementasikan strategi pemasaran untuk produk baru maupun existing
- Menyusun brand messaging, USP (Unique Selling Proposition), dan positioning produk
- Membantu menyusun dan mengeksekusi rencana peluncuran produk
- Mengelola timeline peluncuran produk
- Melakukan riset pasar, tren beauty, serta perilaku konsumen untuk memastikan relevansi produk
- Mengolah data penjualan dan feedback pelanggan sebagai bahan evaluasi
- Mengawasi kesesuaian konten dengan strategi brand dan tone of voice
- Berkoordinasi dengan tim Product Development, Creative, Digital Marketing, dan E-Commerce untuk memastikan keselarasan strategi pemasaran produk
Kualifikasi :
- Pendidikan minimal S1 (Marketing, Manajemen, Komunikasi, atau bidang terkait)
- Pengalaman minimal 2–3 tahun di bidang product marketing, brand marketing, atau trade marketing
- Memiliki pemahaman kuat tentang branding, positioning produk, dan riset pasar
- Mampu menyusun strategi go-to-market serta peluncuran produk
- Terampil dalam komunikasi pemasaran dan pengembangan campaign kreatif
- Mampu menganalisis data pasar untuk menghasilkan insight yang relevan
- Kreatif, strategis, dan memiliki kemampuan kolaborasi lintas tim yang baik
- Diutamakan memiliki pengalaman di industri kecantikan atau FMCG
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