Senior KOL Specialist

1 week ago

Jakarta Metropolitan Area, Indonesia PT Kuka Home Furniture Indonesia Full time 15,000,000 - 30,000,000 per year

Key Responsibilities :

1. Affiliate Program Execution

  • Assist in sourcing, onboarding, and maintaining relationships with affiliate partners.
  • Monitor affiliate performance metrics (e.g., traffic, conversion rate, GMV) and flag optimization opportunities.
  • Help coordinate affiliate campaigns with internal promotions and seasonal activities.

2. KOL & Influencer Coordination

  • Research and identify suitable KOLs across platforms like TikTok and Instagram.
  • Coordinate with KOLs for content schedules, deliverables, and campaign timelines.
  • Track campaign results and compile reports on engagement and ROI.

3. Brand Collaboration & Offline Support

  • Assist in executing brand-to-brand collaborations or promotional tie-ins.
  • Provide operational support for pop-up stores or offline brand activations.
  • Help coordinate between internal teams and external partners for smooth implementation.

4. Cross-Team Collaboration

  • Work closely with design, content, and marketing teams to prepare campaign materials.
  • Ensure all affiliate and KOL assets align with brand guidelines.
  • Support internal reporting by collecting data and preparing simple performance summaries.

5. Market Research & Innovation

  • Stay informed about affiliate and influencer marketing trends, best practices, and competitor activities.
  • Test and suggest new platforms, tools, or KOLs for campaign experimentation.

Qualifications :

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Fluent in English is a must.
  • 1–3 years of experience in affiliate marketing, influencer management, or partnership roles.
  • Experience in e-commerce, social media campaigns, or lifestyle brand marketing is a plus.
  • Experience in handling Livestream creators is a must.
  • Good understanding of affiliate and KOL platforms (e.g., TikTok Creator Marketplace, Google Analytics).
  • Strong communication and negotiation skills, especially with external partners.
  • Data-aware mindset, able to compile simple reports and understand performance indicators.
  • Organized, proactive, and able to juggle multiple tasks and timelines.
  • Willing to learn and grow in a fast-paced, creative marketing team environment.

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