Brand Sales Manager

5 days ago

Surakarta, Central Java, Indonesia Puro Indonesia Full time $40,000 - $80,000 per year

We are seeking an experienced, strategic, and creative
Brand Marketing Manager

to lead our brand initiatives and strengthen our position in the health and nutrition supplement industry.

This role will be responsible for building a strong brand identity, driving impactful marketing campaigns, and creating customer connections that inspire trust and loyalty.

If you're passionate about wellness, storytelling, and data-driven marketing — and thrive in a fast-growing, product-driven environment — this role is for you.


Key Responsibilities

Brand Strategy & Development

  • Define, refine, and execute the company's brand strategy across products and channels
  • Develop a deep understanding of customer insights, market trends, and competitive landscape
  • Ensure consistent brand positioning, tone of voice, and visual identity across all touchpoints
  • Collaborate with Product Development and R&D teams to align product innovation with brand vision

Marketing Campaigns & Activation

  • Plan, execute, and evaluate 360° marketing campaigns (digital, retail, influencer, and events)
  • Lead creative concept development for brand storytelling and seasonal launches
  • Manage campaign budgets, timelines, and performance tracking
  • Collaborate with creative, media, and PR partners to deliver high-quality campaigns

Digital & Content Marketing

  • Oversee digital marketing strategies to increase brand awareness and engagement
  • Coordinate with the content and social media teams to ensure cohesive storytelling
  • Analyze digital campaign data to optimize performance and ROI
  • Guide brand messaging across platforms: website, social media, email, and partnerships

Partnership & PR

  • Build partnerships with influencers, wellness communities, and relevant industry stakeholders
  • Develop PR initiatives to strengthen brand reputation and visibility
  • Oversee collaborations that enhance brand value and reach

Leadership & Collaboration

  • Manage and mentor the marketing team to ensure clear goals and strong execution
  • Work closely with the Founder, Product, and Sales teams to align brand and business objectives
  • Present campaign results and market insights to leadership


Requirements

  • Bachelor's degree in Marketing, Business, Communication, or related field
  • 4–7 years of experience in Brand Marketing, ideally in
    FMCG, health, or nutrition supplement

sectors
- Proven experience leading integrated marketing campaigns
- Strong understanding of digital marketing, consumer behavior, and brand positioning
- Excellent leadership, communication, and project management skills
- Highly creative, data-driven, and passionate about wellness or health products
- Able to work
onsite (WFO)

and manage multiple projects simultaneously

Bonus if you have experience in:

  • Managing influencer marketing or community-driven campaigns
  • Working in startups or DTC (direct-to-consumer) brands
  • Brand collaborations, ambassador programs, or product launch strategies
  • Basic understanding of performance marketing and analytics tools (Meta Ads, Google Ads, GA4, etc.)

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