Creative Strategist
4 days ago
Client kami, 'Noera By Reisha' merupakan salah satu brand skincare lokal Indonesia yang mengusung konsep alami.
Deskripsi Pekerjaan
- Mengembangkan strategi konten dan ide kreatif yang kuat, sesuai dengan positioning brand dan kebutuhan audiens target
- Melakukan riset audiens, perilaku konsumen, dan tren sosial/digital untuk menciptakan insight strategis yang dapat diterapkan ke dalam konten dan campaign
- Berkolaborasi dengan tim kreatif dan social media untuk merancang konten yang engaging dan sesuai algoritma platform (Instagram, TikTok, YouTube, dll)
- Memberikan arahan kreatif (creative brief) yang jelas untuk kebutuhan campaign, video, visual, dan aktivasi digital lainnya
- Mengevaluasi performa konten dan campaign berdasarkan metrik seperti engagement rate, reach, CTR, retention, dan lainnya untuk optimalisasi
- Mampu mengkomunikasikan ide dengan jelas, persuasif dan kolaboratif
- Mengikuti tren digital dan industri beauty secara aktif untuk menjaga konten tetap relevan dan kompetitif
- Menjaga konsistensi tone of voice, storytelling, dan arah visual di semua touchpoint merek
- Berkoordinasi dengan tim internal untuk menyediakan output kreatif sesuai kebutuhan lintas divisi
Kualifikasi
- Pendidikan minimal S1 di bidang Marketing, Ilmu Komunikasi, Public Relations, atau
- bidang terkait
- Pengalaman 1-3 tahun di bidang Content Creator atau Content Specialist
- Memiliki pengetahuan mendalam tentang platform media sosial beserta algoritma
- (Instagram, TikTok, dan YouTube)
- Memahami dengan baik strategi pembuatan konten, serta mampu mengidentifikasi
- faktor-faktor yang membuat konten efektif dan dapat menentukan parameter
- keberhasilan sebagai acuan evaluasi
- Memiliki kemampuan untuk menghasilkan ide-ide kreatif dan inovatif untuk konten
- yang menarik dan relevan di industri kecantikan
- Memiliki kemampuan untuk bekerja secara kolaboratif dalam lingkungan yang serba
- cepat dan mengelola beberapa project secara bersamaan
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