Creative Strategist

4 days ago


Bandung, West Java, Indonesia Kompeten Full time

Client kami, 'Noera By Reisha' merupakan salah satu brand skincare lokal Indonesia yang mengusung konsep alami.

Deskripsi Pekerjaan

  • Mengembangkan strategi konten dan ide kreatif yang kuat, sesuai dengan positioning brand dan kebutuhan audiens target
  • Melakukan riset audiens, perilaku konsumen, dan tren sosial/digital untuk menciptakan insight strategis yang dapat diterapkan ke dalam konten dan campaign
  • Berkolaborasi dengan tim kreatif dan social media untuk merancang konten yang engaging dan sesuai algoritma platform (Instagram, TikTok, YouTube, dll)
  • Memberikan arahan kreatif (creative brief) yang jelas untuk kebutuhan campaign, video, visual, dan aktivasi digital lainnya
  • Mengevaluasi performa konten dan campaign berdasarkan metrik seperti engagement rate, reach, CTR, retention, dan lainnya untuk optimalisasi
  • Mampu mengkomunikasikan ide dengan jelas, persuasif dan kolaboratif
  • Mengikuti tren digital dan industri beauty secara aktif untuk menjaga konten tetap relevan dan kompetitif
  • Menjaga konsistensi tone of voice, storytelling, dan arah visual di semua touchpoint merek
  • Berkoordinasi dengan tim internal untuk menyediakan output kreatif sesuai kebutuhan lintas divisi

Kualifikasi

  • Pendidikan minimal S1 di bidang Marketing, Ilmu Komunikasi, Public Relations, atau
  • bidang terkait
  • Pengalaman 1-3 tahun di bidang Content Creator atau Content Specialist
  • Memiliki pengetahuan mendalam tentang platform media sosial beserta algoritma
  • (Instagram, TikTok, dan YouTube)
  • Memahami dengan baik strategi pembuatan konten, serta mampu mengidentifikasi
  • faktor-faktor yang membuat konten efektif dan dapat menentukan parameter
  • keberhasilan sebagai acuan evaluasi
  • Memiliki kemampuan untuk menghasilkan ide-ide kreatif dan inovatif untuk konten
  • yang menarik dan relevan di industri kecantikan
  • Memiliki kemampuan untuk bekerja secara kolaboratif dalam lingkungan yang serba
  • cepat dan mengelola beberapa project secara bersamaan


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