Digital Strategy Assistant Manager

4 days ago

Indonesia PT Amerta Indah Otsuka Full time 80,000,000 - 120,000,000 per year
Job Summary
The Digital Strategy Assistant Manager is responsible for planning, executing, and optimizing digital marketing initiatives dedicated to strengthening POCARI SWEAT's brand presence across online platforms. The role ensures that digital strategies and executions align with POCARI SWEAT's brand positioning as a health and hydration beverage, integrating creative storytelling, influencer engagement, and data-driven optimization. This position bridges strategy and execution, ensuring all digital activities effectively contribute to brand awareness, engagement, and conversion goals..
Job Description
Digital Planning and Coordination

  • Support the development and implementation of digital marketing strategies for POCARI SWEAT to reinforce brand positioning, consumer engagement, and health-related awareness.

  • Plan and manage the POCARI SWEAT digital marketing calendar and budget to ensure effective and timely execution of online campaigns and content initiatives.

  • Define and track measurable POCARI SWEAT digital KPIs (awareness, engagement, conversion, retention, ROAS) to assess campaign effectiveness and ROI.

Support the development of integrated digital campaign frameworks ensuring cross-platform consistency and alignment with brand communication and ATL activities.

Content and Platform Execution

  • Develop POCARI SWEAT digital content strategies by defining storytelling themes related to hydration, sports, and healthy lifestyles, tailored to audience segments.

  • Coordinate with creative teams and external agencies to produce digital content that reflects brand values and adheres to visual and regulatory standards.

  • Manage content publication schedules across POCARI SWEAT's owned channels (social media, website) to maintain consistent brand presence and audience interaction.

  • Monitor and enhance website and platform performance including SEO visibility, UX flow, and mobile optimization for the POCARI SWEAT brand site or pages.

Coordinate influencer/KOL programs relevant to POCARI SWEAT's audience (e.g., athletes, wellness creators) to strengthen advocacy and authenticity in campaigns

Performance Monitoring and Optimization

  • Collect and integrate POCARI SWEAT's digital performance data from social, media, and website platforms into a unified dashboard for accurate reporting.

  • Analyze campaign results to identify trends, audience behavior, and optimization opportunities, ensuring insights translate into actionable improvements.

Support continuous optimization of digital activities through testing, audience retargeting, and creative refreshes within approved budgets and timelines.

Cross-Functional and Supporting Responsibilities

  • Support alignment of POCARI SWEAT digital activities with ATL campaigns, field marketing, and e-commerce initiatives to maintain unified brand messaging.

  • Provide support on collaboration projects with e-commerce partners or digital platforms to strengthen POCARI SWEAT's brand engagement and conversion.

Support the preparation of performance reports and insights for management to facilitate decision-making and highlight digital performance achievements.

Job Requirements

  • Min. Bachelor's Degree (S1) in Marketing, Business, Communication, or related fields.

  • 4-6 years experience in digital marketing, with at least 2 years in a supervisory or assistant managerial capacity , preferably in FMCG or Food & Beverage industry

  • Proficient in Google Analytics (GA4), meta ads manager, knowledge in SEO/SEM tools, and CMS preffered

  • Fluent in both English and Bahasa Indonesia.

Data-driven, with a strong awareness of current digital trends and tools.

Please note: Please be cautious of scams or false job vacancies—only refer to our official channels for accurate information. PT Amerta Indah Otsuka & PT Otsuka Distribution Indonesia do not charge any fees at any stage of the recruitment process.

  • Proposals Manager

    4 days ago

    Jakarta, , Indonesia Acorn Strategy Full time 80,000,000 - 150,000,000 per year

    JOB TITLE: Proposals ManagerLOCATION: JakartaCONTRACT TYPE: Permanent, full-timeREPORTING TO: Project ManagerPURPOSE OF THE ROLEThe Proposals Manager plays a critical role in driving Acorn Strategy's business growth by leading the coordination of all new business proposal processes. Acting as the central hub for RFP triage, supplier registrations,...

  • Strategic Researcher

    4 days ago

    Jakarta, , Indonesia Acorn Strategy Full time 2,500,000 - 7,500,000 per year

    JOB TITLE: Strategic ResearcherLOCATION: Jakarta, hybridCONTRACT TYPE: Permanent, full-timeREPORTING TO: Project ManagerPURPOSE OF THE ROLEThe Strategic Researcher will provide targeted research and insights to support business development, client work, and project initiatives, contributing to informed decision-making and effective strategic...

  • Digital Marketing Manager

    2 days ago

    Indonesia IHG Full time $30,000 - $60,000 per year

    DescriptionIHG is one of the world's leading hotel companies, with a promise to provide True Hospitality for Good. Making everyone feel welcome and cared for, recognized and respected, whoever and wherever they are in the world. Join us and not only can you benefit from the world of variety and opportunity that comes with working for a global organization,...

  • Digital Marketing

    4 days ago

    Indonesia Coding Collective Full time 60,000,000 - 120,000,000 per year

    Key Responsibilities:Formulate and execute comprehensive digital marketing strategies to enhance the company's online presence and drive customer engagement. Manage and optimize paid advertising campaigns across various digital platforms, ensuring adherence to budget and performance metrics. Conduct in-depth market research to inform campaign strategies and...

  • Digital Project Manager

    4 days ago

    Indonesia LiveWell Full time 15,000,000 - 30,000,000 per year

    Job Summary As a Digital Project Manager, you will be responsible for overseeing the planning, execution, and delivery of digital projects. You will work closely with cross-functional teams, including marketing, design, development, and sales, to ensure projects are delivered on time, within scope, and within budget. Your role will involve managing...

  • Chief Digital Growth

    4 days ago

    Central Jakarta, Jakarta, Indonesia Talent Insider Full time 15,000,000 - 20,000,000 per year

    About the Company:Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to...

  • Client Strategy Analyst

    4 days ago

    Indonesia Naluri Full time 120,000,000 - 240,000,000 per year

    Client Strategy AnalystLocation: office/remote | Indonesia--Naluri is changing the way healthcare is delivered. A digital health therapeutics company operating across SEA, we are focused on the intersection of mental health and physical chronic diseases.We combine behavioural science, psychology, data science and digital design to help companies, healthcare...

  • 2. Digital Marketing Supervisor

    4 days ago

    Indonesia PT ASABA Full time 90,000,000 - 120,000,000 per year

    Code : DMS – JKTJob Description :Develop and implement effective digital marketing strategies across multiple channels, including search engine optimization (SEO), social media, email marketing, and paid advertisingManage and oversee a team of digital marketing specialists, ensuring campaigns are executed efficiently and effectivelyMonitor and analyst...

  • AVP, Digital Onboarding

    4 days ago

    Indonesia DBS Full time 150,000,000 - 300,000,000 per year

    Business FunctionAs the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our...

  • VP-Head of Postpaid Strategy

    4 days ago

    Indonesia Indosat Full time 20,000,000 - 25,000,000 per year

    Date: Oct 16, 2025VP-Head of Postpaid Strategy & PlanningLocation:IDLevel: Senior Manager and AboveEmployment Status: PermanentDepartment: Group National Sales & DistributionDescription:Job SummaryBusiness Development Strategy and Planning work identifies, evaluates and negotiates, new sales and marketing growth opportunities across multiple of the following...