Ecommerce Manager

4 days ago

Jakarta, Jakarta, Indonesia Loluna Full time

We are seeking a senior, strategic, and hands-on E-commerce Manager to lead and grow our online business across platforms.

This role requires end-to-end ownership of e-commerce performance: from P&L management, promotional strategy, performance marketing, livestream, affiliate/affiliator programs, to building and leading a high-performing team. You will play a central role in scaling Loluna's e-commerce presence, optimizing investments, and driving sustainable profitability.

Responsibilities:

1. Leadership & Team Management

  • Lead, mentor, and develop the e-commerce team.
  • Build strong capability within the team to manage platform operations, campaigns, affiliates, livestream, promotions, and performance marketing.
  • Foster a collaborative, high-performance culture aligned with Loluna's values

2. Platform Management

  • Develop and execute comprehensive strategies for all ecommerce platforms.
  • Manage relationships and negotiations with platform partners.
  • Optimize platform mechanics (traffic, conversion, retention) to accelerate growth.

3. Activation & Performance Marketing

  • Oversee all activation pillars: livestream, affiliate programs, and in-platform campaigns.
  • Design and manage performance marketing strategy (in-platform and off-platform).
  • Collaborate with Brand and Creative teams to deliver impactful campaigns.
  • Drive innovative initiatives such as gamification, brand days, and exclusive promotions.

4. Affiliator Program Management

  • Build and scale Loluna's affiliates network on TikTok and Shopee.
  • Develop strategies to recruit, activate, and retain high-performing affiliates.
  • Monitor affiliate ROI and ensure consistent contribution to GMV growth.
  • Provide tools, content, and guidance to empower affiliates as brand advocates.

5. Growth & P&L Management

  • Take ownership of the end-to-end e-commerce P&L (sales, margin, and profitability).
  • Forecast stock to maintain optimal availability and support sales targets.
  • Balance growth acceleration with efficiency, ensuring sustainable contribution to company profitability.
  • Collaborate cross-functionally with Supply Chain, Brand, and Finance to drive operational excellence.

6. Data-Driven Growth

  • Track and analyze key e-commerce KPIs: GMV, AOV, ROI, ROAS, CAC, Repeat Rate, Affiliate Sales, etc.
  • Translate insights into strategic decisions and actionable growth levers.
  • Stay ahead of market and competitor trends, ensuring Loluna remains competitive and innovative.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 5-7++ years of proven experience in e-commerce management, preferably in FMCG or mom & baby categories.
  • Strong leadership skills with experience managing and developing a team.
  • Solid track record of scaling online channels with full P&L accountability.
  • Expertise in platform promotional mechanics, livestream commerce, affiliates programs, and performance marketing.
  • Highly analytical and data-driven with financial acumen.
  • Strong negotiation, communication, and stakeholder management skills.
  • Entrepreneurial mindset: proactive, adaptable, and result-oriented.

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