Senior Manager Ecommerce

3 days ago


Jakarta, Jakarta, Indonesia Jay Ecommerce Indonesia Full time

Role Overview

The E-commerce Manager is responsible for driving traffic, sales, and brand growth across 
Shopee and TikTok Shop
. This role owns marketplace strategy, campaign execution, content optimization, and performance tracking to maximize GMV, conversion, and customer acquisition in the fast-paced beauty e-commerce environment.

Key ResponsibilitiesMarketplace Management (Shopee & TikTok Shop)

  • Own end-to-end operations of Shopee and TikTok Shop stores.
  • Manage product listings, pricing, promotions, stock, and content accuracy.
  • Coordinate with supply chain and customer service to ensure smooth order fulfillment.

Traffic & Sales Growth

  • Drive traffic and GMV growth through platform campaigns, flash sales, and mega days.
  • Plan and execute Shopee and TikTok Shop promotional calendars (e.g. 9.9, 11.11,
  • Optimize conversion through pricing strategy, bundles, vouchers, and GWP mechanics.

TikTok Shop Content & Livestreaming

  • Develop TikTok Shop growth strategies via short-form content and livestreaming.
  • Collaborate with hosts, creators, and KOLs to drive sales.
  • Monitor livestream performance and optimize scripts, offers, and timing.

Performance Marketing & CRM

  • Manage paid tools such as Shopee Ads, TikTok Ads, and affiliate programs.
  • Optimize ROAS, CAC, and traffic quality.
  • Support CRM initiatives including followers growth, repeat purchase, and loyalty.

Merchandising & Content Optimization

  • Ensure high-quality PDP content: images, videos, product benefits, and usage routines.
  • Optimize store layout, search ranking, and campaign placements.
  • Execute A/B testing on creatives, pricing, and promotions.

Data & Reporting

  • Track and analyze KPIs: traffic, conversion rate, GMV, AOV, ROAS, and retention.
  • Prepare weekly and monthly performance reports with actionable insights.
  • Use data to continuously improve traffic and sales strategies.

Cross-functional Collaboration

  • Work closely with brand, marketing, supply chain, finance, and external agencies.
  • Coordinate with platform account managers for campaign opportunities and support.

Requirements

  • 2–4 years of e-commerce or marketplace experience, preferably in 
    beauty, skincare, cosmetics。
  • Strong hands-on experience with 
    Shopee and/or TikTok Shop operations
    .
  • Proven track record of driving traffic and sales growth in marketplaces.
  • Familiar with platform tools, ads, affiliates, and livestreaming mechanics.
  • Data-driven, analytical, and strong in Excel or BI tools.
  • Excellent communication and project management skills.

Key KPIs

  • GMV & revenue growth
  • Traffic growth & conversion rate
  • ROAS & marketing efficiency
  • Repeat purchase & follower growth
  • Campaign performance

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