Brand Marketing Manager

1 week ago

Jakarta, Jakarta, Indonesia PT. Erajaya Swasembada, Tbk. Full time

This is not your average marketing role. You'll be at the helm of one of Indonesia's most iconic premium retail brands, driving demand, influencing customer perception, and owning the narrative in both digital and physical spaces.

What You'll Do


• Own the Brand. Lead 360° marketing initiatives for brands under Erajaya Digital businesses —end to end. From ideation to execution across all channels, you're the custodian of the brand experience.


• Drive Impact. Design and execute integrated campaigns to increase brand awareness, in-store traffic, and revenue.


• Negotiate Like a Pro. Manage brand partnerships, campaign collaborations, and vendor deals with flair and precision.


• Blend Art & Science. Create both offline and online activations that are as stylish as they are effective


• Report and Optimize. Monitor performance, analyze ROI, and keep iterating. We expect smart decisions backed by data and driven by curiosity.


• You'll also oversee campaigns for Samsung by Erafone, Private brand and Mi Store—retail powerhouses in their own right.

Who You Are


• A mid-level Marketing Manager with 8+ years of experience in marketing communications, preferably in retail or lifestyle brands.


• Deep understanding of consumer behavior in a retail environment and how to move them from awareness to purchase.


• Strong visual taste and an eye for design—you're picky about how a brand looks and feels.


• Fluent in English, both written and spoken. You write sharp copy, present with clarity, and negotiate with confidence.


• A natural negotiator and collaborator—capable of aligning internal stakeholders and external partners toward bold, shared goals.


• Detail-obsessed but strategically minded—you see both the forest and the trees.


• Comfortable working full time from our HQ in Bandengan Selatan, West Jakarta.

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