Brand Marketing Manager

2 days ago

Jakarta, Jakarta, Indonesia Rite Konnection Staffing Full time

Company Overview:

At Boo, we're redefining how people connect—whether it's finding friends, partners, or simply kindred spirits who truly understand them. What started as a single app has grown into a portfolio of platforms tailored to different communities and needs, all driven by our mission to build empathy, understanding, and authentic connection. We're a fast-growing startup with a passionate, mission-driven team—and we'd love for you to be part of it.

The Role: Brand Marketing Manager (Offline / Experiential) - Remote

Position Summary:

We are looking for a creative and strategic Brand Marketing Manager to lead offline and experiential marketing initiatives that strengthen our brand presence in real-world environments. This role focuses on developing and executing campaigns, events, partnerships, and activations that connect our social networking platform with users and communities beyond digital channels.

Key Responsibilities:

  • Develop and manage offline brand marketing strategies, including events, pop-ups, partnerships, and experiential activations.
  • Plan and execute large-scale brand experiences that drive engagement, awareness, and brand affinity.
  • Oversee end-to-end event production, from concept and budgeting to vendor management, logistics, and on-site execution.
  • Collaborate with Creative, Product Marketing, Communications, and Community teams to ensure cohesive brand storytelling.
  • Identify and evaluate opportunities for brand collaborations, sponsorships, and cultural partnerships.
  • Track and optimize performance of offline marketing initiatives using clear KPIs (attendance, engagement, impact, ROI).
  • Maintain consistent brand standards across all physical touchpoints, ensuring quality and alignment with company guidelines.
  • Manage relationships with agencies, production partners, and external stakeholders.
  • Conduct market and cultural research to inform campaign ideas and experiential strategies.
  • Prepare post-event reports, insights, and recommendations for continuous improvement.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • At least 3 years of experience in brand marketing, experiential marketing, or event production.Proven track record of managing offline campaigns or experiences for consumer brands—tech or social media experience is a plus.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously.
  • Excellent communication and collaboration skills.
  • Experience negotiating with vendors, agencies, and partners.
  • Ability to think creatively while executing with strong attention to detail.

Location: Full Remote

******For Interested applicants: Send your updated resume, sample works/ portfolio and we would be asking you to take a personality test at this site

Kindly send us the five letter results. (e.g. ENTJ-T) to together with links to your resume and sample works. Subject: Position you are applying for (e.g Compliance Auditor)

Job Type: Full-time

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