Brand Marketing Manager

6 days ago

Jakarta, Jakarta, Indonesia Kredivo Group Full time 5,000,000 - 10,000,000 per year

As a Brand Marketing Manager, you will play a key role in strengthening Kredivo's brand presence, driving merchant growth, and shaping end-to-end marketing initiatives. You will manage integrated brand strategies, ensure execution excellence across channels, and help expand Kredivo's visibility in the offl ine ecosystem. This role works closely with cross-functional teams—including Business Development, Creative, and CRM—as well as external vendors and merchants, to deliver marketing programs that drive awareness, usage, and long-term customer value.

What You Will Do :

Brand Strategy & Planning

  • Develop and execute comprehensive brand strategies to strengthen awareness, increase market share, and drive usage/retention.
  • Identify growth drivers, diagnose brand challenges, and propose strategic solutions rooted in data and fi eld insights.
  • Act as the brand custodian, ensuring consistent, high-quality brand representation across all touchpoints.

Campaign & Activation

  • Lead end-to-end campaign development—from ideation, creative briefi ng, production, execution, to optimization.
  • Manage multi-channel campaigns including digital, social, CRM, and offl ine/events to promote Kredivo products and features.
  • Execute Go-To-Market (GTM) plans and user communication strategies for new product launches to ensure strong adoption.

Analytics & Optimization

  • Track, measure, and analyze brand and campaign performance, translating insights into actionable recommendations.
  • Evaluate channel effectiveness and continuously improve effi ciency based on data-driven learning.
  • Manage brand budgets and negotiate with merchants/vendors to ensure optimal ROI.
  • Merchant Growth & Collaboration.
  • Work closely with Business Development to co-create marketing programs that support sales targets.
  • Drive co-branding initiatives with key merchants.

What We're Looking For :

  • 4–5 years of experience in brand marketing, brand management, partnership management, or similar roles.
  • Proven experience executing multi-channel marketing campaigns in fast-paced environments.
  • Strong business mindset, analytical capability, and structured problem-solving skills.
  • Excellent communication and stakeholder management skills; able to collaborate across functions and levels.
  • Understanding of fi ntech/fi nancial services or experience growing a consumer brand is a strong plus.
  • High drive, strong ownership, and ability to work with minimal supervision.
  • Strong time management and ability to work under tight deadlines.
  • Proficiency in Microsoft Offi ce, especially Excel.
  • SQL understanding is a plus.
  • Fluency in both English and Bahasa Indonesia (written and spoken).


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