Social Media Sr. Analyst
2 weeks ago
As the Social Media Sr. Analyst, you will have the opportunity to develop Amartha's official social media to convey the company's brand value, define a strategy for delivering brand messages to potential customers, and help Amartha grow our organic channels with engaging content. You will work with Social Media Analysts, Copywriters, Creative Designers, and other Marketing Teams to fulfill Marketing OKR.
**Responsibilities**:
- Build social media communication top line strategies. From observation and insights into social media communication strategy, providing way-in and content references for all social media channel (Instagram, Youtube, TikTok, Twitter, Fanpage)
- Optimize social media channels and content performances to better reach and engage with our audience through organic, earned and paid media strategies
- Own social media campaign development process end-to-end: from creative briefings, channel strategy, reporting, and learning
- Manage complaints/negative sentiments on social media properly according to existing SOPs
- Develop creative content strategies that are forward-thinking and in line with current media trends
- Work together with your social media team, creative and marketing colleagues to ensure the work is delivered on time and on brief.
**Requirements**:
- Bachelor’s degree in Marketing/Business /Communications is preferred but all majors from top institutions are welcomed to apply.
- Should have at least 3 years of proven experience with managing social media accounts
- Have a strong social impact purpose especially towards women empowerment and underserved communities
- Have a great communication skills and concise writing
- Ability to produce simple and engaging messages for creative brief
- You have a good portfolio of well directed brand building and advertising work in social media
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