Social Media Analyst
2 weeks ago
**About Us**
Lummo (formerly Bukukas) is a SaaS startup seeking to empower entrepreneurs and brands in SEA to accelerate their growth and to serve their customers by giving them the best technology and partner solutions.
Lummo offers localised solutions made for SEA, thereby shining the spotlight on entrepreneurs and brands, enabling them to discover all possibilities to grow their business.
Lummo was founded as BukuKas in 2019 by serial entrepreneurs Krishnan Menon and Lorenzo Peracchione.
**Our Products**
The journey started with our financial app (erstwhile Bukukas) to digitise the physical record-keeping books by enabling micro and small enterprises to record their sales, expenses, and cash transactions at ease using their smartphone.
Lummo's flagship product, LummoSHOP (formerly Tokko), helps growth oriented entrepreneurs and brands unlock their full potential by helping them build a strong relationship with their consumers by selling to them directly (D2C), maximise operational efficiency across multiple channels & build their own brand online.
**Funding**
Backed by top venture capital firms including Sequoia Capital, Tiger Global, CapitalG (Google’s venture fund), Credit Saison, Speedinvest, and other prominent investors and entrepreneurs like Gokul Rajaram (DoorDash), Taavet Hinrikus (Founder, TransferWise), Sandeep Tandon (FreeCharge), Santiago Sosa (Founder, Nuvemshop), Nipun Mehra (Ula, Sequoia), and Amrish Rao (Pinelabs, Citrus pay).
Having raised more than $150 Million in funding with the backing of marquee global investors, Lummo has built a world class team with top talent from across the world and is well poised to become a legendary SaaS company that will last beyond our lifetimes.
**What will you do?**
- Work closely with our Content Marketing team to develop our social media strategy, set Key Performance Indicator (KPI) and targets.
- Develop digital strategy based on trends (trigger spotting), consumer behaviour and business objectives for the customers.
- Research and monitor social media trends, collect data that will inspire creative concepts, prepare presentations of the digital strategies that are well suited for the customers.
- Track and measure all social media metrics including, but not limited to, impression, engagement, actual spend, conversion, install, etc and utilising a variety of tools through Dashboard / Reports to measure the success.
- Analyse and assess the performance of social media campaigns and translate quantitative and qualitative data into insights and recommendations for optimising the campaign strategy.
- Perform ongoing review & monitoring on daily execution as well as provide recommendations to optimise online content and improve engagement and conversion rates.
- Understand how to assess technical implementation related to social media enhancement and be able to collaborate with the stakeholders to identify and troubleshoot the issue as well as provide potential solutions based on judgement and experience.
**What does it take?**
- At least 2 years of related work experience from an advertising agency or start-up.
- Ability to communicate ideas clearly; a strong analytical, data-driven mindset
- You must be a self-starter with initiative, creativity, and drive.
- Broad knowledge of social media landscape, platforms, and technologies.
- Have interest in digital platforms, particularly in social media, and a willingness to learn more about this digital space.
- Strong team player with a proactive attitude and a creative/innovative mind to collaborate with multiple stakeholders.
- Strong analytical abilities to read, interpret, and utilise data, and to come up with actionable points for optimization and/or experimentation.
- Robust and detail-oriented to handle multiple works.
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