Regional Consumer Engagement Associate

7 days ago

Bandung, Indonesia GO-JEK Full time

**About the Role**

Gojek Central West Java offers an excellent experience for a talented leader to join our Gojek team based at Bandung office. You will be responsible for developing Gojek products by creating and implementing strategic marketing plans across various touch points namely visibility, partnership, and digital to name a few. You will also be responsible for the marketing funnel of Gojek products across the CWJ region aligned with the headquarter initiatives. You will work closely with the CE and cross functional team.

**What You Will Do**:

- To support RCEM Visibility & Partnership to drive consumer engagement focus areas in terms of Visibility & Partnership which will deliver POI domination, POS merchants branding, standard package that will deliver District target completed orders and active users
- Managing all day to day marketing executional activities from all districts & branches needed to deliver the consumer engagement plans. e.g. contract, PO, invoice, etc
- Ensure all consumer engagement activities in districts & branches are delivered with given standard of accuracy, completeness, timeliness as per the standard package and local initiatives
- Externally supervise vendors/daily workers in executing merchant branding and POI domination on a regular basis
- Internally work with direct responsibility to deliver district executions and targets with close coordination with Regional CE Manager in executing events, exhibits, and other activities
- Good with data to develop and execute clear integrated strategies of digital marketing with clear metrics and excellent results
- Be responsible for setting the integrated communications plan and ensure consistency of messaging and brand communications. Working closely with the sales, government relations, and operations team.

**What You Will Need**:

- Min 3 years of working experience in Marketing/Sales
- Good understanding of local knowledge
- Strong analytical and planning skills
- Good communication and presentation skills
- Excellent problem-solving skill with the ability to play it well independently and in a team
- Good collaboration with compassion and proactiveness
- Agile and fast in thinking and execution
- Have exposure of working at a top global FMCG company would be a plus point

**About the Team**

Our Regional Consumer Engagement team, a sub-pod of the Regional Growth team, is a small but mighty group based in Bandung. Working alongside the Business Analytics, Sales, and Operations teams, we are in charge of analyzing the data we collect on our customer’s preferences and behaviors in order to better cater our products and services to their needs.

For instance, since 2020, we’ve noticed that our customer’s behavior patterns have shifted predominantly towards food transactions, most likely because they are now ordering for their families to keep safe from COVID-19 at home. Additionally, they’re willing to spend more on GoPulsa and GoTagihan for internet needs but are still willing to make a trip to the mall for necessities. Therefore, our team rolled out a promotion (we call it a “mission”) where one food transaction on GoFood would give them a free GoPulsa coupon, injected a promo code in POI malls, as well.

In the past, our team has worked on projects surrounding offline marketing, including POI branding, local events, and amplifying HQ campaigns. Currently, amidst the pandemic, we’re focusing a large part of our efforts on the digital marketing space, rolling out online campaigns, missions like the one explained above, various subscription offers, and more user treatments that generate demand.

Off-hours, you’d probably find us battling it out in a video game or engrossed in a Netflix drama. Working from home has been a strange time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We’re made up of yoga enthusiasts, food lovers, and movie fanatics. Once COVID subsides, we’re excited to travel freely through our city to try new food places again.

**About Gojek**

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

**Our Mission**: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by

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