Junior PR Specialist

2 weeks ago


Jakarta, Indonesia Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Junior PR Specialist (Indonesia)**

As the Junior PR Specialist for one of the leading entertainment clients on a mission to connect audiences to those chill moments, you’ll be supporting our and the client’s internal PR & Publicity teams - all huge fans of entertainment and pop culture, television and movies.

You’ll be working in a fast-paced environment while helping to constantly evolve the local market’s content strategies, publicity and PR plans, and influencer engagement strategies. This role suits someone who can adapt and grow in an ambiguous environment.

Role:

- Support in developing local PR & Publicity campaign strategies and press materials alongside team members and execute plans according to the outlined strategy
- Supporting the PR & Publicity and Content Writer teams across the editorial, creative, event, media relations and influencers engagements to ensure consistent communications coverage and conversations across all channels
- Responsible for liaisons with talents, showrunners, and KOLs/Influencers across campaign directives, press engagements, and all available written and A/V content
- Cultivating and nurturing strong relationships with major and emerging media outlets and influencers across entertainment, business and trade beats in order to craft stories that stand out and support PR & Publicity initiatives
- Support when working with third-party agencies, production partners or digital and social support teams
- Responsible for monitoring the media and social channels for coverage on Netflix, competitors, and the industry

You:

- Degree in Marketing, Public Relations, Mass Communications, Public Relations or similar
- 2+ years of experience across PR, publicity, brand, entertainment, media and consumer communication
- Ideally, with experience in an agency environment
- Strong relationships with media in Indonesia with a solid understanding and appreciation of the local creative industries
- Exceptional interpersonal skills and hyper-organised across multiple programmes and projects running at the same time
- Stellar writing, editing, and marketing communications and story-telling skills
- Excellent project management skills
- Exceptional verbal and written English communications and presentations skills and - ideally - fluent in Bahasa Indonesia.


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