Pr Specialist

1 week ago


Jakarta, Indonesia Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**PR Specialist (Indonesia)**

As the PR Specialist for one of the leading entertainment clients on a mission to connect audiences to those chill moments, you’ll be supporting our and the client’s internal PR & Publicity teams - all huge fans of entertainment, pop culture, television and movies.

You’ll be working in a fast-paced environment while helping to constantly evolve the local market’s content strategies, publicity and PR plans, and influencer engagement strategies. This role suits someone who is able to adapt and grow in a fast-paced environment.

Role:

- Develop local PR & Publicity campaign strategies and press materials alongside team members and execute plans according to the outlined strategy
- Plan, coordinate and oversee PR & Publicity activities from start to end, including the development of media materials, planning and managing press junkets and media events, content development for industry and media landscape insights
- Supporting the PR & Publicity and Content Writer teams across the editorial, creative, event, media relations and influencers engagements to ensure consistent communications coverage and conversations across all channels
- Responsible for liaisons with talents, showrunners, and KOLs/Influencers across campaign directives, press engagements, and all available written and A/V content
- Cultivating and nurturing strong relationships with major and emerging media outlets and influencers across entertainment, business and trade beats in order to craft stories that stand out and support PR & Publicity initiatives
- Providing communications guidance and counsel for issues or crisis
- Support when working with third-party agencies, production partners or digital and social support teams

You:

- Degree in Marketing, Public Relations, Mass Communications, Public Relations or similar
- 5+ years of experience across PR, publicity, brand, entertainment, media and consumer communication
- Ideally, with experience in both in-house and agency environment
- Strong relationships with media in Indonesia with a solid understanding and appreciation of the local creative industries
- Able to build and execute communication strategy and planning, prioritise and manage multiple assignments, deadlines and high-volume, detailed work within a fast-paced environment
- Exceptional interpersonal skills and hyper-organised across multiple programmes and projects running at the same time while managing relationships within a matrix organisation and multiple external contacts.
- Stellar writing, editing, and marketing communications and story-telling skills
- Exceptional verbal and written English communications and presentations skills and - ideally - fluent in Bahasa Indonesia.



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