Head of Brand Marketing
3 days ago
Responsible for developing and executing the overall brand strategy to enhance our brand health funnel, reputation, and market position.
Work closely with various departments (Merchandizing, Sales, Finance etc.) to ensure consistent messaging, brand identity, and consumer experience across all channels.
Manage the brand management, creative direction, and strategic thinking will drive brand awareness, consumer engagement, and ultimately contribute to the growth and success of our business.
Develop and maintain brand DNA together with its guidelines, ensuring consistency in messaging, tone, visual identify and customer experience across all touchpoints
Develop and implement a comprehensive brand strategy aligned with the company’s overall goals and objectives
Oversee the development and execution of creative assets, including advertising campaigns, digital content packaging and other brand collaterals, ensuring they adhere to brand guidelines and resonate with target audience.
Conduct market research, competitor analysis and customer insights to identify brands, opportunities and threat, and develop actionable strategies to position the brand effectively
Stay updated on industry trends, emerging technologies and best practices in brand management and proactively identify innovative opportunities to enhance the brand’s impact
Monitor brand performance such as brand awareness, customer perception and market share and leverage data-driven insights to optimize brand strategies and initiatives
Bachelor Degree from any reputable University
At least has 10 years working experienced in Financial Services also has expertise in brand management, marketing strategic, digital marketing, market research and performance marketing
Has a good communication in English as verbal and written
Able to work in fast paced working environments
Strong in presentation skill
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