Head of Marketing

5 days ago


Jakarta, Indonesia SATURDAYS Full time

The Head of Marketing role at SATURDAYS is an exciting position for someone with exceptional branding expertise who is ready to flex their entrepreneurial muscles and translate consumers insights into creative ideas that lead to commercial success. You are commercially ambitious, strategic, passionately curious and ready to roll up your sleeves to embark on a great learning adventure to build and scale SATURDAYS. Our mission is to provide affordable glasses for the millions and solve vision problem across Indonesia.

Job responsibilities:

- Develop solid brand and campaign strategies to build positive emotional connection to make SATURDAYS a top of mind eyewear lifestyle brand in Indonesia
- Gather market data, consumer insights and competitive analysis to continuously refine SATURDAYS brand positioning to resonate strongly with our customers
- Lead the marketing team to achieve OKRs which include building brand awareness, growing online sales, driving instore traffic in a cost efficient way
- Engage with other division heads and provide strategic recommendation based on data insights to optimize sales conversion from multiple channels
- Oversee the development of fresh campaigns from idea creation to execution to deliver high quality output (or virality) that is reflective of the brand
- Set up guidelines and sharpen SATURDAYS brand presence for all key channels - Instagram, Facebook, TikTok, LinkedIn, KOL Partnership, Retail stores - so that all campaigns drive a commercially successful outcome to grow brand awareness and long-term sustainable sales.

**Requirements**:

- Growth mindset
- Bachelor degree in Marketing or any related major, Master degree is preferable
- At least 5 years of experience in Marketing, Digital Marketing, Brand Management, or any relevant field and 3 years of experience in leadership position or managing team
- Deep consumer understanding as well as strong analytical thinking
- Ability to work independently in a fast-paced working environment and lead agile cross functional teams
- Fluent in both English and Bahasa

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