Senior Marketing Strategist

2 weeks ago


Jakarta, Jakarta, Indonesia indrive Full time

We are seeking a dynamic and experienced marketing professional to join our team at inDrive. This role will focus on developing and executing localized marketing strategies for the Indonesian market, driving growth and brand awareness.

Key Responsibilities
  • Conduct consumer market analysis to inform geo choices and annual marketing plans.
  • Develop and implement acquisition and retention approaches tailored to the unique needs of Indonesia.
  • Manage regional budget planning and MAU CAC targets.
  • Define the most effective marketing mix by country or city performance.
  • Oversee media and car branding initiatives.
  • Lead product marketing efforts and manage CJM.
  • Analyze product funnels and drive balanced supply-demand via 360 campaigns.
  • Support regional partnerships and new channels.
Requirements
  • Demonstrated business case calculation skills.
  • Project and people management experience.
  • Ability to plan budgets and timelines.
  • Channels marketing mix development and validation expertise.
  • Digital UA knowledge in platforms and channels.
  • Analytical skills with a data-driven approach.
  • Understanding of IT products and marketplaces.
  • Ride-hailing/e-commerce or marketplace experience is required.
  • AB testing mindset.
  • Brand and communication expertise.
  • Crm tools and metrics understanding.
  • Deep knowledge of local marketing landscapes.


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