Director of Digital Growth

3 days ago

Kota Administrasi Jakarta Barat, Jakarta, Indonesia Potentia HR Consulting Full time

About Potentia HR Consulting: Delivering High-Quality Solutions

We are a leading human resources consulting firm dedicated to providing exceptional service and innovative solutions to our clients.

Job Overview:

The Director of Digital Growth will lead our company's online retail operations, focusing on driving growth in online sales. This role involves creating and executing a comprehensive e-commerce strategy that enhances the customer experience, boosts conversion rates, increases customer retention, and drives online revenue.

Key Responsibilities:

  • Develop and Implement Online Sales Strategy:
    • Create a clear, scalable, and actionable online sales strategy to meet revenue and growth targets.
    • Identify emerging trends in e-commerce and digital sales, adapting strategies to keep the company competitive in the online space.
  • Optimize Customer Experience:
    • Drive initiatives to improve the online customer journey, from product discovery to post-purchase support.
    • Analyze customer behavior and feedback to make informed decisions on improving user interface (UI) and user experience (UX) on the e-commerce platform.
    • Ensure the website or e-commerce platform provides a seamless, fast, and personalized shopping experience across all devices.
  • E-Commerce Operations Management:
    • Oversee all e-commerce operations, including website functionality, order fulfillment, inventory management, and customer service processes.
    • Ensure that the online platform is always operational and optimized for performance.
    • Work closely with the IT team to ensure website reliability, speed, and security.
  • Sales Performance and Reporting:
    • Monitor and analyze online sales data, KPIs, and metrics to assess performance, identify trends, and recommend improvements.
    • Create regular reports for leadership regarding sales performance, revenue, customer insights, and market opportunities.
    • Set and track digital sales goals, ensuring consistent alignment with broader business objectives.
  • Digital Marketing & Conversion Optimization:
    • Collaborate with the digital marketing team to implement e-commerce-specific strategies for customer acquisition, retention, and lead generation.
    • Work on optimizing the sales funnel, including A/B testing, personalization, and driving traffic through SEO, SEM, and paid media channels.
    • Develop campaigns and promotions to increase sales and engagement.
  • Team Leadership & Development:
    • Lead, inspire, and manage the e-commerce and online sales team, setting clear goals and expectations.
    • Foster a high-performance culture by providing coaching, mentorship, and professional development opportunities.
    • Recruit, onboard, and develop top talent to support the company's e-commerce growth.
  • Market & Competitive Analysis:
    • Stay updated on industry trends, competitor strategies, and consumer behavior.
    • Leverage market insights to make data-driven decisions and adjustments to sales strategies.
    • Identify new opportunities for partnerships, collaborations, or market expansion.

Estimated Salary: $120,000 - $150,000 per year

Required Skills and Qualifications:

  • Proven experience (4+ years) in e-commerce, online sales, or digital commerce, with a strong track record of driving growth in a similar role.
  • In-depth knowledge of e-commerce platforms, online sales strategies, customer experience best practices, and digital marketing techniques.
  • Strong leadership skills with experience managing cross-functional teams.
  • Excellent communication, presentation, and interpersonal skills.
  • Strong problem-solving and analytical skills with a data-driven approach.
  • Ability to thrive in a fast-paced, dynamic environment.

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