Creative Director
5 days ago
**About Falco - Brands**
We're a forward-thinking agency that crafts compelling narratives to captivate our audience. As Head of Creative, you'll lead the charge in shaping our brand's presence and engagement.
Key Responsibilities:
- Develop and execute creative strategies that drive brand awareness and loyalty.
- Leverage your expertise to mentor and guide our team of creatives, ensuring they deliver high-quality content that resonates with our audience.
- Conceptualize, oversee, and execute short-form video content that aligns with the latest social media trends, staying ahead of the curve to keep our brand relevant.
- Collaborate closely with our E-commerce & Ads teams to optimize creative assets for performance and conversion.
- Stay abreast of emerging formats, platforms, and viral content strategies to inform our creative approach.
- Drive data-driven decision-making, using campaign performance insights to refine our creative strategies and maximize ROI.
- Manage multiple brands simultaneously, ensuring consistency and uniqueness across each.
- Build strong relationships with internal and external stakeholders, including agencies, influencers, and brand partners, to bring creative concepts to life.
- Oversee the end-to-end production process, from ideation to execution, ensuring high-quality output and efficiency.
About You:
- Minimum 3+ years of experience in a creative leadership role.
- Hands-on experience with short video content for social media platforms (TikTok, Instagram Reels, YouTube Shorts, etc.).
- Proven track record in a Head of Creative / Creative Director / Senior Creative Lead role.
- A strong portfolio showcasing expertise in short video content creation.
- A deep understanding of branding, storytelling, and social media trends.
- Experience in a creative agency handling multiple brands is a plus.
- The ability to make data-driven creative decisions based on performance metrics.
- Strong leadership and team management skills to inspire and direct a creative team.
- Excellent collaboration and communication skills to work cross-functionally with E-commerce & Ads teams.
- Proficiency in design & video editing tools (Adobe Creative Suite, Final Cut Pro, CapCut, etc.).
- Strong project management and organizational skills.
- Experience in performance-driven creative strategy for e-commerce brands is a plus.
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