Senior Creative Lead
4 days ago
At Falco - Brands, we're committed to delivering exceptional results through innovative storytelling. As Head of Creative, you will be instrumental in shaping our brand's narrative and engaging our audience. Your key responsibilities include:
Creative Strategy and Team Leadership- Develop and execute creative strategies that enhance brand presence and engagement.
- Mentor and guide our team of creatives, ensuring they deliver high-quality content that resonates with our audience.
- Conceptualize, oversee, and execute short-form video content that aligns with the latest social media trends.
- Collaborate closely with our E-commerce & Ads teams to optimize creative assets for performance and conversion.
- Stay abreast of emerging formats, platforms, and viral content strategies to inform our creative approach.
- Drive data-driven decision-making, using campaign performance insights to refine our creative strategies and maximize ROI.
- Manage multiple brands simultaneously, ensuring consistency and uniqueness across each.
- Build strong relationships with internal and external stakeholders, including agencies, influencers, and brand partners, to bring creative concepts to life.
- Oversee the end-to-end production process, from ideation to execution, ensuring high-quality output and efficiency.
- You must have a minimum of 3+ years of experience in a creative leadership role.
- You should possess hands-on experience with short video content for social media platforms (TikTok, Instagram Reels, YouTube Shorts, etc.).
- You should have a proven track record in a Head of Creative / Creative Director / Senior Creative Lead role.
- You should showcase a strong portfolio demonstrating expertise in short video content creation.
- You should possess a deep understanding of branding, storytelling, and social media trends.
- You should have experience in a creative agency handling multiple brands, which is a plus.
- You should be capable of making data-driven creative decisions based on performance metrics.
- You should possess strong leadership and team management skills to inspire and direct a creative team.
- You should excel in collaboration and communication, working cross-functionally with E-commerce & Ads teams.
- You should possess proficiency in design & video editing tools (Adobe Creative Suite, Final Cut Pro, CapCut, etc.).
- You should have strong project management and organizational skills.
- You should have experience in performance-driven creative strategy for e-commerce brands, which is a plus.
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