Marketing Performance Lead

3 days ago


Jakarta, Jakarta, Indonesia Beiersdorf Full time

At Beiersdorf Indonesia, we strive to empower individuals to feel confident about their skin. Our commitment extends beyond product development, encompassing consumer care, employee well-being, environmental sustainability, and social responsibility.

About the Role

We are seeking an experienced Marketing Performance Lead to spearhead precision marketing activities. This includes orchestrating ideation sessions, ensuring campaign designs align with business objectives, and monitoring campaign performance to inform data-driven decisions.

  • Develop and execute digital marketing strategies that drive business growth, engagement, and customer satisfaction.
  • Collaborate with cross-functional teams to ensure brand safety guidelines and digital execution best practices.
  • Monitor campaign performance, identifying areas for improvement and recommending solutions.

Responsibilities:

  • Analyze data and market trends to inform marketing decisions and optimize campaign performance.
  • Collaborate with category teams and external agencies to ensure framework compliance for digital campaigns.
  • Define and monitor measurement approaches to assess campaign success.
Qualifications

To excel in this role, you should possess:

  • A degree in Technical or Communication major, with a minimum of 4 years of experience in digital marketing or agency positions.
  • Proven records of accomplishment in digital performance and leading performance marketing campaigns.
  • Experience operating DV & Business Manager, with strong communication and analytic skills.
  • Comprehensive knowledge of digital campaigns execution and planning.
  • Familiarity with advertising tech: GMP, DSP, DMP, DQM.
  • Ability to operate Microsoft Office features fluently.

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