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Content Strategist

2 months ago

Kota Administrasi Jakarta Selatan, Jakarta, Indonesia Cartrack Full time
About the Role

We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries and we are seeking a highly skilled Content Strategist to join our team. Our teams are collaborative, vibrant, fast-growing, and all team members are empowered with the freedom to influence our business with ideas that drive innovation and efficiency.

Key Responsibilities
  • Conduct research on industry trends, target audience, and competitors to inform content strategy.
  • Develop a deep understanding of the target audience to create engaging and relevant content.
  • Collaborate with cross-functional teams to develop high-quality content that meets business objectives and goals.
  • Interpret creative direction and technical information and turn them into compelling content concepts.
  • Ideate and execute ideas from beginning to end in a fast-paced working environment.
  • Work closely with performance marketers and graphic designers to develop creative strategies that meet business objectives and goals.
  • Collaborate with all key stakeholders to ensure messages are both strategically and medically accurate.
  • Update and amend content according to feedback.
  • Stay updated with current and new trends and incorporate them into content creation to ensure relevancy and freshness.
  • Provide context and stories that can be translated into foreign languages.
Requirements and Qualifications
  • Have 1-3 years of experience in content strategy for performance marketing.
  • Demonstrate advanced knowledge and capabilities in digital content creation.
  • Familiarity with AI-based and automation-based creative tools.
  • Strong writing skills: Able to write compelling and persuasive content that effectively communicates the intended message.
  • Critical thinking: Able to persuasively influence through storytelling.
  • Detail-oriented: Able to convey ideas and concepts to support creative pitches.
  • Creativity: Have a creative mindset to generate innovative ideas that resonate with the target audience and stand out from competitors.
  • Adaptable: Able to take inspiration from trends and form ideas relevant to our offering.
  • Marketing and advertising knowledge: Have a good understanding of marketing and advertising principles, including target audience, messaging, and branding.
  • Collaborative: Able to work closely with marketing team to develop high-quality content solutions that meet business objectives and goals.
  • Self-driven: Able to manage and complete projects under tight deadlines with minimal supervision.
About Us

If you like working with happy, enthusiastic over-achievers, you'll enjoy your career with us.