Senior Public Relations Manager
4 days ago
Burson is a leading global communications company built to create value for clients through reputation. With highly specialized teams, industry-leading technologies, and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage.
We are part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more about our work at www.bursonglobal.com.
Job DescriptionThis role supports a variety of projects on both accounts and interacts daily with client teams and Burson Indonesia account staff. The ideal candidate will collaborate with various Burson Indonesia practices, developing meaningful Public Relations strategies.
The successful candidate will be proactive, capable of blending trends and culture into effective Public Relations approaches. They will understand the media landscape and what editors/reporters need today, willing to dream-up fresh ideas to marry client campaigns with digital culture.
Responsibilities:
- Establish strong relationships with clients
- Approach every project with a client excellence mindset and commitment to quality work that exceeds expectations
- Contribute to generating fresh and smart ideas
- Craft thoughtful points of view and recommendations based on a broad understanding of consumer behavior, media relations, and industry landscapes
- Develop client messaging and compelling brand narratives to share across channels
- Directly manage and mentor a collaborative team of PR professionals; ensuring deliverables are met
- Develop written materials, including reports, press releases, presentations, analyses, coverage recaps, and general client correspondence
- Develop/consult on earned media strategies, media lists, organizational partnerships, editorial calendars, conferences, and awards
- Lead team and client meetings
- Manage project budgets alongside an understanding of agency financial processes
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