Field Marketing Manager

1 week ago


Jakarta, Indonesia IBM Full time

**Introduction**
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

**Your Role and Responsibilities**
IBM Field Marketing Manager combines a deep knowledge of:

- clients, how they buy and are influenced, and through which channels, with priority Market Products and lead offerings and how they uniquely solve for what's important to the client
- industry trends and where the market is heading
- clients' transformation agenda differentiated by client buyer roles and domains
- IBM's thought leadership and expertise areas

The Field Marketing Manager is responsible for understanding what differentiates our products from the competition, how best to personalize the narrative for the local market; and how to accelerate full-funnel buyer journeys from interest to conversion to opportunity to sustainable revenue and market share growth.

This role is responsible for collaboration with the business to generate demand for IBM products and solutions to accelerate growth by leveraging data and account insights. In addition, this role will:

- Demonstrate IBM Tech Expertise & POV with Clients - Demonstrate how IBM Technology addresses Client, Market, and Industry trends and challenges;
- Maintains up-to-date knowledge of technology trends. Leverage broad and deep technology and industry expertise to engage decision-makers and key influencers with highly contextual insights into the benefits of emerging technology adoption and competitive perspective.
- Advise on the value proposition for IBM Consulting solutions

The Field Marketing Manager will need to work closely with the business, the Indonesia marketing team, and the Asia Pacific Field Marketing team.

**Required Technical and Professional Expertise**
- Minimum of 10 years of marketing experience in business technology setting.
- Strong understanding of Indonesia’s economic trends, technology vendors and business industries
- Understanding technology solutions and the competitive landscape is required
- Client-Centricity / Understand the Buyer - Develop a deep understanding of a client set and their market in relation to a BU or Industry offering value proposition. Reset when changing Client or Offering scope.
- Ability to work in tight collaboration with sales reps, business partners, and sales leaders to capture market demand and elevate the IBM brand.
- Strong history of collaboration across marketing disciplines to create and optimize a programmatic approach-aligned with business strategy-to reach clients and partners.

**Preferred Technical and Professional Expertise**
as above.

**About Business Unit**

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

**About IBM**

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial i



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