Chief Strategy, Marketing,

6 months ago

Jakarta, Indonesia GE HEALTHCARE Full time

**Job Description Summary**: The Chief Strategy, Marketing, & Commercial Operations Officer (CSMCOO) is a senior strategic role within the GE organization. This role will have ownership and accountability on a wing-to-wing basis on marketing, strategy, commercial excellence (GE’s indirect distribution business), and commercial operations in the country. The position holder will be responsible to ensure the necessary financial performance of each business unit. This position reports directly into the Chief Strategy and Marketing, and Commercial Operations Officer (CSMO), AKA and dotted line reporting into the Country CEO.

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
tex

**Strategy**:

- Work with the CSMO AKA to synthesize, develop, and execute the in country strategic marketing and commercial plans in line with business goals and objectives.
- Direct market research and analytics to identify and exploit opportunities, customer needs, market sizing, and develop and maintain in-depth knowledge and understanding of trends and requirements in the healthcare market.
- Lead the development and implementation of in country marketing strategies to drive sales growth, market share, brand awareness.
- Assessment of portfolio competitiveness
- Create, execute, and continuously evolve the GTM (Go to Market) strategy.
- Differentiated GTM on a short - medium - long term basis and execution thereof.

**Distribution Business (Channel)**:

- Oversee the In-Country Channel Excellence Team to ensure consistency of GEHC’s Distribution Business
- Drive commercial rigor by implementing performance metrics and regular reviews to ensure consistent financial performance from each Channel Partner (CP) across the region.
- Commercial oversight over the in-country Channel Excellence team for oversight of full wing-to-wing partner onboarding, enablement, commercialization, compliance, GTM on an individualized CP basis.
- Work with the in-country Channel Excellence Team for overall project management (e.g. requirement gathering, feature prioritization, trainings, access control/security, troubleshooting /fixing /escalation, and tracking use).

**Commercial Operations**:

- Optimizes commercial analytics function through optimal governance/policies, standardization (of reporting / visualization / forecasting) that enable improved funnel management, generation of insights from Win/Loss analyses, capture of IB/Competitive intelligence and tracking right sales performance KPIs.
- Works with in-country analytics resources to report quarterly performance on market, share, visibility, win-rate, coverage, cost to sell; drives PSR (Problem Solving Reports) to understand reasons for sub-optimal performance, and drives (in collaboration with commercial leaders) programs that enable regaining strength across AKA region.
- Drive standardization and efficiency of the Inquiry-to-Order and other commercial operations through deployment of tools/technologies, automation, and process excellence including LEAN.
- Work with AKA leadership to negotiate complex commercial agreements in GEHC’s favour.

**Others**:

- Operational, commercial, or strategic functions and tasks as depending on the exigencies and local business requirements.

**Mandatory Qualifications/Experience**:

- Minimum 8-10 years working experience in marketing, sales, strategy, healthcare, medical devices, pharma industry, or related fields.
- 3 (ideally 4+) years in a top tier management consulting firm and additional preferred exposure to healthcare services operations, strategy formulation or commercial delivery.
- MBA from a top tier university or master’s degrees in marketing or a medical degree or in related fields.
- Prior experience in building a 0-1, or any venture or startup experience will be highly valued.
- Proven large scale commercial operations experience and commercial management (PnL) experience.
- Experience of working in complex business environments with strong influencing and conflict resolution abilities.

**Skillset required**:

- Strong people leadership skills and servant leadership mindset.
- Innovativeness - we want people who think outside the box.
- Assertiveness - strong influencing skills across business functions is a must; confidence to share difficult messages, defend decisions, and make judgement calls (and own them).
- Commercial intensity - tenacity and grit to drive commercial outcomes.
- Excellent written and verbal communication, presentation, and project management skills
- Strong writing and record keeping ability for reports, matrices, and database skills.
- Clear thinker, takes initiatives, self-starter, accountable and responsibility for own work.
- Must be high

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