Senior Copywriter
3 months ago
**Job description**:
- Develop and execute creative copy for a variety of marketing materials, including
- Collaborate with creative directors, designers, and other team members to develop and
refine concepts and ensure cohesive messaging across all channels.
- Conduct thorough research to understand clients’ brand, products, target audience, and
competitive landscape.
- Craft clear, persuasive, and engaging copy that aligns with clients’ brand voice and
marketing objectives.
- Edit and proofread copy to ensure accuracy, consistency, and adherence to brand
guidelines.
- Participate in brainstorming sessions and contribute innovative ideas for campaigns and
projects.
- Develop content strategies that enhance brand awareness, engage the audience, and
drive conversions.
- Stay up-to-date with industry trends, best practices, and emerging technologies to
continuously improve copywriting efforts.
- Provide guidance and mentorship to junior copywriters, helping to develop their skills and
ensure high-quality work.
- Manage multiple projects simultaneously, ensuring timely delivery of high-quality copy.
**We’re seeking someone with experience including**:
- Proven experience as a copywriter in an advertising agency, marketing firm, or in-house
creative team.
- Strong portfolio showcasing a variety of writing styles and successful campaigns.
- Excellent writing, editing, and proofreading skills, with a keen eye for detail.
- Ability to craft compelling, persuasive, and engaging copy for different platforms and
audiences.
- Strong understanding of marketing principles, branding, and consumer behavior.
- Ability to work collaboratively with cross-functional teams and clients to achieve common
goals.
- Exceptional communication and presentation skills, with the ability to articulate ideas and
concepts effectively.
- Strong project management and organizational skills, with the ability to manage multiple
projects and deadlines simultaneously.
**You might thrive in this role if you**:
- Are creative: Have a passion for storytelling and developing innovative ideas that capture
attention.
- Are strategic: Have the ability to think strategically and develop copy that aligns with
marketing objectives.
- Are detail-oriented: Have a strong attention to detail and the ability to ensure accuracy
and consistency in all copy.
**Education & Experience**:
- Bachelor’s degree in marketing, communications, journalism, English, or a related field
(required).
- Minimum of 5-7 years of experience in copywriting (required).
- Experience working in a full-service advertising agency or digital marketing agency
(preferred).
- Expertise in a specific industry or vertical, such as healthcare, e-commerce, or B2B
technology (preferred).
- Certification in copywriting or related fields (preferred)
- Are a strong communicator: Have exceptional communication and presentation skills,
with the ability to clearly articulate ideas and concepts.
- Are a team player: Have a collaborative and team-oriented mindset, with the ability to
work effectively with cross-functional teams and clients.
- Stay up-to-date with industry trends: Have a passion for staying current with the latest
trends, best practices, and technologies in copywriting and marketing.
Jenis Pekerjaan: Penuh Waktu
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