Social Media Specialist

2 weeks ago

Jakarta, Indonesia Amartha Full time

Key Responsibilities:
**1. Strategy Development & Execution**:

- Develop and implement comprehensive social media strategies aligned with overall marketing objectives.
- Drive brand awareness, customer engagement, and lead generation through social platforms.
- Identify and adapt to emerging social media trends and technologies to ensure competitive advantage.

**2. Content Creation & Management**:

- Oversee the creation of high-quality, engaging content tailored to target audiences across platforms (Facebook, Instagram, TikTok, X.).
- Ensure consistent brand voice and messaging across all channels.
- Collaborate with internal teams (designers, copywriters, videographers) and external agencies to produce impactful content.

**3. Community Management**:

- Engage with audiences, respond to comments and inquiries, and foster a strong online community.
- Monitor and manage brand reputation across all platforms.

**4. Analytics & Reporting**:

- Track, measure, and analyze performance metrics (engagement rates, CTR, conversions) to assess the effectiveness of campaigns.
- Generate actionable insights and provide regular reports to stakeholders, optimizing campaigns based on data-driven recommendations.

**5. Campaign Management**:

- Plan and execute social media advertising campaigns, ensuring optimal budget allocation and ROI.
- Experiment with creative formats and ad placements to maximize impact.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- 3-5+ years of experience in social media management, preferably in a senior role.
- Proven track record of successful social media campaigns that drive engagement and business results.
- Deep knowledge of all major social media platforms (Meta, Google, Tiktok, X)
- Strong content creation skills, including copywriting, visual storytelling, and video content.
- Experience using analytics tools (Google Analytics, Sprout Social, Hootsuite, social listening tools, etc.) to track performance.
- Excellent organizational skills, with the ability to manage multiple projects and meet deadlines.
- Strong interpersonal and communication skills, with the ability to work collaboratively across teams.

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