Marketing Intern
3 weeks ago
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermès, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents which shapes the face of luxury beauty, and delight consumers daily across our growing footprint of 15 markets. Come join us now.
L Beauty is a joint venture between LVMH Fragrances & Cosmetics and LUXASIA for the distribution and business development of some of its Beauty brands in South East Asia. The portfolio of L Beauty comprises of Benefit Cosmetics, MAKE UP FOR EVER, Fresh and Parfums Christian Dior.
THE CONTEXT
Founded by twin sisters Jean and Jane Ford in the mid-1970s, Benefit enjoys a resolutely unique status in the realm of cosmetics brands. The relevance and effectiveness of its products with bold and girly names, its creative packaging and bespoke services have enabled the House to win over a community of women for whom taking care of themselves goes hand in hand with good humor. Their unique, fun and feel-good philosophy which aims to show that glamour suits all types of beauty, whatever their origins or style. In addition to cult products and bestsellers such as the multi-functional cheek and lip stain Benetint and the matte bronzing powder Hoola, new items regularly enrich the House’s repertoire of indispensable products. Always faithful to Benefit’s quirky and innovative positioning, these products enhance the daily lives of the numerous users - to be used without moderation
Benefit Cosmetics is looking for an energetic and high-spirited college - under graduate who’s itching to be immersed in the world of marketing:
A. Social Media
- Create and manage monthly editorial plan:
- 1 post per day for IG Feed & 1 post every 2 days for TikTok.
- For IG, the content should be mixed between featuring products & people, local content & global content.
- For TikTok content, more into lifestyle / fun content, do not post any product focus content except hero asset for product launching.
- You will also be responsible to post the content & create its caption.
- Create 2-3 contents per week (image / video)
- Actively search current trends in TikTok & IG and recreate it.
- Actively giving out fresh ideas to increase Benefit’s social media engagement (min. 1 idea / month)
B. KOL
- PIC of brow bestie program: Find min. 4 micro - macro KOLs to have a barter partnership with us for brow waxing content.
- Handling KOLs for any paid/barter partnership content and event invitation.
- Actively know viral / new KOLs in TikTok & IG and suggest the team to engage them.
C. Event
**Support the needs for event launching e.g.**:
- PR Package
- KOLs
- Digital campaign idea
D. Trend & Reporting
- Fill in monthly digital report.
- Fill in monthly TikTok trends report.
- Actively search and be aware of viral brands that have a potential to collaborate with Benefit.
E. Administration
- Responsible for understanding the end-to-end process on handling KOL’s payment.
- Responsible to take care and list down all in & out products from marketing storage.
**Requirements**:
- New university graduate, final year student is welcome
- Have internship experience in retail/FMCG industry would be a plus
- Able to commit for at least 6 months for the internship with hybrid arrangement
- Good project and time management
- Full commitment with good attitude & work ethics
- High resilience, agility with creative and problem-solving mindset
- A passion for beauty industry and excellent communication skills
- Proficient in Ms Office (Excel, Power Point)
Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?
If so, you are the one we are looking for. JOIN US and let’s grow together.
Recruitment Privacy Notice
Note to staffing agencies
**Benefits**:
- A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
- Beyond this role, your development is a pillar of our ambition. Benefit Cosmetics, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.
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