Senior Product Marketing Manager

2 weeks ago


Jakarta, Indonesia Pluang Full time

Jakarta, Jakarta Raya, Indonesia

Marketing

Full Time

Description

**Responsibilities**
- You will lead and manage GTM marketing activities for product campaigns. This includes campaign strategy, budget allocation, implementation, analysis and optimisation to deliver to acquisition targets.
- You will manage internal key stakeholders across product, legal and compliance, and content and community to develop and execute campaigns to drive user acquisition and engagement.
- You will manage creative and media agencies to deliver effective assets across paid, owned and earned channels.
- Identify key factors to acquire and retain customers. Increase return rate of visitors/users, increase current customer spending/leads, and increase repurchase rate or repeat customers.
- Consumer research to support product campaign strategies
- Act as a critical stakeholder in the product development process, including providing actionable insights and recommendations across all product development stages.

**Critical Requirements**
- Excellent project management skill, strong data driven in campaign performance analysis and creative skills.
- Has strong leadership, strategy, and execution skills with demonstrated track record of career advancement and success in disruptive technology markets, large and start-up companies/divisions
- Has deep knowledge in running a 360-campaign, from strategy development to tactical execution across paid, earned and owned channels.
- Is a strategic thinker with a business mind: identifying key challenges and critical levers to drive growth for Pluang.
- Has a deep understanding of SEA consumer insights and how they are translated into creative strategy and campaigns
- Has a proven track record of building world-class creative and launching campaigns that sparks excitement and passion within the local community
- Has a deep understanding of the social media landscape and has a proven track record of implementing successful KOL programmes.
- Is passionate about technology and investing and aligns to Pluang’s mission for financial inclusion.
- Experience in delivering user insights to influence product development process

**The Nice to Have**
- Experience/Enthusiasm about investing/trading
- An understanding of the global and/or indonesian stock market
- Experience managing teams across multiple countries and languages

**Basic Qualifications**
- 6+ years of marketing experience, preferably in tech and financial services
- University degree qualified


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