Senior Product Manager
4 months ago
product maintenance and upgrades, function and feature analysis and plans, PRD updates, project management
research and analysis on product performance and target audience response and suggestions to increase performance
mobile content creation, production, development and distribution
licensing of content/services for relevant markets incl identification of licensors, new bus development, negotiation and closure of contracts
technical key knowledge on mobile devices, Apple and Android handsets and related content for mobile downloads and streaming
content system management to ensure quality and quantity of content in the service
portal management for updates, optimization and the display and delivery of games and other mobile content to users
identify, source, evaluate, qualify, sign-up new Content Partners if necessary in order to meet local demands, flavours, tastes and behaviour
create and implement marketing campaigns to maximise the sales of the individual games/contents, game/content bundles or promotional offers or the service in total
manage the marketing budget in a responsible manner and demonstrate an effective return on investment
plan monthly, quarterly and annual service KPIs and report on achievements
the job is highly team-oriented as many different departments, such as content management, design, sales and outside contractors are involved in creating a complete campaign and executing it successfully
tasks typically range from the design, creation and distribution of online assets, social network posts, marketing materials such as cover images, banners to full scale websites and offline events and their assets
liaise with media buyers of affiliates, performance marketing networks, ad networks, etc concerning the placement of adverts and ensuring planned visitor numbers to the service
**Key**: Full A-Z ownership for a mobile content service including revenues/profit responsibility
8+ years of work xp in sales, marketing, product or project mgmt
2-4+ years experience in product management and product development in leading role for scale products and services incl revenue/profit responsibility
experience in FMCG, brand management, telco and/or content management is a plus
experience managing products in fast-paced, agile environments
working knowledge of mobile or/and video ecosystems
direct experience with UI/UX
super strong analytical abilities and problem-solving skills
excellent oral and written communication, negotiation, and interpersonal skills in ENGLISH
demonstrated ability to partner with engineering teams in IT
master degree in business administration or management with major in Marketing
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