Ecommerce Lead, Indonesia
2 days ago
We are recruiting an **eCommerce Lead, Indonesia **on a **12** **months contract.**
Focus, Scope, & Impact:
- ** Lead Foodservice aggregator management for the Indonesia** to achieve **greater than our fair share of beverages** and strive for parity or better incidence rates vs offline
- Support **key eGrocery customer management**, driving aligned agendas and achievement of KPIs
- Partner with sales and account teams in **management of Pure Play retailers** including Shopee, Tokopedia and Lazada to build and execute outcomes that recruit new drinkers and drive frequency with current drinkers
- ** Drive the agenda to enhance Digital capabilities within Indonesia **to unlock opportunities for growth
- ** Management and accountability for market priorities, targets, budgets and implementation of global playbooks in eCommerce**:
- ** Support in the management of eCommerce enablers / wholesalers **as we continue to optimise our full end to end value and supply chain
- **Drive alignment on the O2O agenda**: commercial plan, capabilities, eRTM, measurement and analytics, priority customer engagement, in partnership with Customer & Commercial and Franchise Leadership
- Joint **definition (with Marketing) of targets** (e.g., percent allocated to transactions), considering 3rd party e-commerce platforms and The Coca-Cola Company owned platforms
- Track progress of digital initiatives and ensure **data standards for consolidation and results evaluation** are aligned with the global team using technology to optimize campaign performance
- In partnership with technology teams deliver the most **effective technology deployment, coordination, maintenance **for eCommerce
**KEY SUCCESS PARAMETERS**
Experience
- ** 5+ years** of **experience in eCommerce/online marketing related fields**:
- ** Proven success within eCommerce setting**:
- Ability to define market priorities based on understanding of local business solutions
- Critical to **understand System financials/economics**:
- Strong **planning, financial, and collaboration skills**:
- Strong** project management skills**:
- Experience working in **cross-functional and cross-geographical teams is preferred**
Work Focus
- Partner with sales teams to drive eCommerce/ Food aggregators to accelerate incidence, net sales revenue and margin growth
- Identify strategic opportunities based on data insights within the Indonesia and be empowered to create action plans to pilot new initiatives that lead to engaging online consumer experiences.
- Leads cross-functional project teams that manage the implementation of digital specific capability projects and initiatives
- Help drive market level initiatives and leverage best practice developing strong relationships with country leads across the operating unit (OU)
- Maintain and review digital models using insights and competitive analysis to advise on new ways to enhance our capabilities in eCommerce
- Partner with Insights and analytical teams across the OU to identify new approaches to solving Digital Commerce business problems
- Work closely with other functions to ensure eCommerce strategy is a key pillar in the business planning process.
General
- Ability to perform high quality quantitative and qualitative analyses, proficient in using excel and financial modeling
- Uses objective methodical approach to complex problems and identify cause-based solutions
- Accesses and uses competitive information to effectively position business solutions
Communication
- Able to communicate complex ideas and processes in a simplified manner
- Develops positive relationships with stakeholders across country and OU
- Positively influences individuals to make decisions on possible eCommerce solutions
- Thrives in a fast-paced environment and creates network with players
**KEY KNOWLEDGE REQUIREMENTS**
**Mastery of **(required)**
- eCommerce / Digital Marketing
- CX / UX Experiences in digital capabilities
- Business / Commercial acumen
- Relationship Management (with internal and external stakeholders)
**B**road expertise in **(good to have)**
- Market dynamics in franchise unit geography
- The Coca-Cola Company Business models
- Media buying and trade advertising
- Consumer and shopper insights
- Growth oriented thinking
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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