Performance Marketing Lead
3 months ago
Reporting to the Sales & Marketing Director, you plan, create, implement, analyse, optimise and report all digital marketing campaigns to maximise the sales of mobile content services and apps.
specialize in User Acquisition of any kind and variety for web service and app content
be a strong project manager who plans, executes and controls what is needed to succeed
be a detail-minded number-cruncher with top.xls skills and a very high analytical mind
be able to manage a marketing budget including forecast, plans, reports and reviews
have performance marketing experience with CPC, CPA and CPI campaigns for WEB, both banners and videos, asset creation, testing, analysis and accurate and timely and professional reporting on a daily, weekly, monthly and quarterly basis
plan, execute, control and report on Social Media Services and implement campaigns to increase organic traffic to our products and services
maintain SEO and manage SEM campaigns
plan and optimise influencer campaigns
be able to work well as part of a multi-disciplinary team of IT, Design, Content Management, Finance both within the company and with business partners.
be an international person with an advanced understanding for cross-country relations, different cultures, user behaviours and target audiences both business and consumer
have a good working knowledge of the mobile games and apps industry and telco content market, in terms of current demand, successful competing products/services, trends
be an independently working professional with a creative mind and drive for results and success
We are looking for a self-motivated, independent Digital Marketing expert to manage all our Performance Marketing, Mobile Advertisement, SEO/SEM, Influencer/KOL, E-mail/WA and SNS activities
Bachelor’s degree in Digital Marketing or BusinessAdministration
4+ years working experience in the Digital Marketing field with focus on CPI, CPA and other lower funnel conversion campaigns
Google Ads certified, Facebook Audience Network and Meta/Instagram Ads certificates and Tik Tok Ads inside/out knowledge
Experience working closely with Advertising Platforms and/or with media buying platforms, data modeling, behavioral targeting technologies, etc.
Strong expertise in one or more areas of real-time ad exchanges such as DSP, DMP, SSPs, etc.
Track record in programmatic and other mobile media strategies and media buying
Working knowledge of mobile ecosystems for WEB and App Stores
Affiliate Marketing experience
Direct experience with UI/UX, banner optimization and landing page conversions
Strong analytical abilities problem-solving skills and reporting expertise
Excellent oral and written communication, negotiation, and interpersonal skills
Top English skills, written and oral
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