Communication Strategist Gramedia Jalma

2 weeks ago

Jakarta, Indonesia Kompas Gramedia Full time

Sebagai **Communication Strategist**, kamu akan bertanggung jawab untuk membangun dan menjaga hubungan strategis dengan **komunitas kreatif, brand, dan influencer**yang sejalan dengan audiens toko—para pencari pengalaman unik, early adopters, dan pelanggan loyal yang menghargai kreativitas serta relevansi.

Peran ini berfokus pada **menarik lebih banyak pengunjung ke toko dan membangun loyalitas pelanggan melalui program kolaboratif, event menarik, dan aktivitas komunitas yang relevan, serta pengelolaan media sosial yang**_engaging _**.**Kamu akan mengelola promosi acara, menjalin kemitraan yang berdampak, serta memastikan engagement komunitas tetap kuat melalui **berbagai kanal publik dan digital.**Dengan keterampilan komunikasi yang efektif, kemampuan beradaptasi, dan pendekatan yang solutif, kamu akan menciptakan pengalaman yang tidak hanya meningkatkan brand awareness, tetapi juga menjadikan toko sebagai destinasi utama bagi komunitas kreatif.

**Key Responsibilities**:
**1. Membangun & Menjaga Hubungan Strategis**
- Mengembangkan kemitraan dengan **komunitas kreatif, brand, influencer, dan tokoh yang relevan**dengan audiens toko.
- Menjalin komunikasi aktif untuk memastikan kolaborasi jangka panjang yang berdampak.
- Mengidentifikasi peluang kerja sama yang bisa meningkatkan traffic dan engagement toko.

**2. Mengelola Program & Event Komunitas**
- Merancang dan menjalankan **event interaktif, program komunitas, serta aktivasi toko**yang menarik minat pelanggan.
- Mengoordinasikan detail acara dan memastikan setiap event memberikan pengalaman yang relevan bagi audiens.
- Memastikan promosi acara dilakukan dengan baik melalui berbagai kanal komunikasi.

**3. Strategi & Manajemen Media Sosial**
- **Mengembangkan strategi media sosial toko**untuk memperkuat positioning sebagai pusat kreativitas.
- Mengawasi dan merancang konten yang engaging, relevan dengan komunitas, serta mendorong partisipasi pelanggan.
- Berkolaborasi dengan tim kreatif dan pemasaran untuk memastikan narasi brand konsisten di semua platform.

**4. Meningkatkan Brand Awareness & Customer Loyalty**
- Memastikan semua inisiatif komunitas berkontribusi terhadap peningkatan traffic dan retensi pelanggan.
- Mengumpulkan dan menganalisis data engagement komunitas untuk mengoptimalkan strategi dan program yang dijalankan.
- Memastikan toko tetap relevan di mata komunitas dengan beradaptasi terhadap tren dan kebutuhan pelanggan.

**Minimum Qualifications: Education & Experience**:

- **Min. 3 tahun pengalaman**dalam **hubungan masyarakat (PR), komunitas, event management**, atau peran yang berfokus pada engagement audiens.
- Pengalaman dalam **membangun dan mengelola kemitraan strategis**dengan komunitas, brand, atau influencer.
- Pemahaman tentang **strategi komunikasi publik & brand awareness.**:

- Pengalaman dalam **merancang dan mengelola event berbasis komunitas.**:

- Lebih disukai jika pernah bekerja di industri kreatif, media, atau ritel yang berbasis pengalaman pelanggan.
- _Preferably _memang sudah berkarya atau berkarier di dunia perbukuan atau literasi.

**Skills & Knowledge**:

- **Kemampuan komunikasi & networking yang kuat**, mampu membangun hubungan yang berdampak dengan berbagai stakeholder.
- **Pengalaman dalam strategi media sosial**, termasuk pembuatan konten, engagement, dan digital storytelling.
- **Kreatif & strategis**, mampu mengembangkan inisiatif yang menarik dan relevan dengan audiens target.
- **Kemampuan manajemen proyek & event**, mulai dari perencanaan hingga eksekusi.
- **Analytical thinking,**mampu membaca data engagement komunitas untuk menyusun strategi yang lebih efektif.

**Personal Attributes (Soft Skills)**:

- **Mudah bergaul & percaya diri**dalam membangun hubungan dengan komunitas dan mitra.
- **Adaptif & solutif,**mampu menghadapi perubahan cepat dan menyelesaikan tantangan dengan strategi yang efektif.
- **Proaktif & inovatif,**selalu mencari peluang untuk meningkatkan engagement dan menghadirkan pengalaman unik.
- **Passionate terhadap komunitas & industri kreatif,**memahami kebutuhan audiens dan mampu menciptakan program yang relevan.

Kompas Gramedia, through its more than 50 years of history, is striving for one goal: enlightening and empowering Indonesia. To ensure that we are able to serve the nation for another 50 years, we are undergoing a digital transformation; strengthening and expanding our solid business pillars by developing new digital business initiatives. Our vision is to enlight all the people in Indonesia with all the knowledge we have.

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